Marketing Manager

Strategic Marketing

• Develop and execute comprehensive marketing strategies aligned with OrthoHeals goal.
• Manage product positioning, market segmentation, and messaging.
• Conduct competitor analysis and maintain market intelligence to ensure competitive advantage.

Brand and Product Marketing

• Collaborate with R&D, clinical, and sales teams to ensure successful product launches.
• Lead brand development initiatives to position OrthoHeal as a market leader in orthopedic immobilization.
• Design, launch, and measure effectiveness of promotional campaigns.

Digital Marketing & Content Management

• Oversee digital marketing efforts including SEO/SEM, PPC, email marketing, and social media.
• Manage website content and online presence ensuring consistency and high engagement.
• Coordinate the creation of marketing assets such as brochures, videos, white papers, and case studies & Customers testimonials

Event Management & KOL Relations

• Plan and execute participation in national and international orthopedic events, conferences, and exhibitions.
• Establish and nurture relationships with Key Opinion Leaders (KOLs) to drive advocacy and brand credibility.

Sales Support & Enablement

• Equip sales teams and distributors with training materials, presentations, and customized collateral.
• Track and report on marketing-driven sales pipeline development.

Market Research & Analysis

• Conduct ongoing market research to identify trends, opportunities, and customer insights.
• Utilize data analytics to measure campaign effectiveness and ROI.
• Deliver actionable insights to refine strategies and continuously improve marketing processes for scalability and efficiency.