Marketing Manager-LSH

Marketing Manager

This is a strategic and hands-on marketing role ideal for someone who combines a strong understanding of the industry with the ability to translate business priorities into actionable marketing outcomes.

Key Responsibilities

1. Strategic Marketing Alignment

• Collaborate with business leaders to understand growth priorities, target accounts and solution focus areas.
• Develop and execute a quarterly and annual marketing plan that aligns with business goals and pipeline objectives.
• Partner with global and field marketing teams to leverage enterprise campaigns and tailor them for the target audience.

2. Account-Based Marketing (ABM)

• Lead 1:few and 1:many ABM campaigns for priority accounts within the micro-vertical.
• Work closely with account teams to identify key opportunities, customize messaging and track engagement impact.
• Analyze campaign data and account insights to refine strategy and optimize engagement.

3. Campaign Management and Content Activation

• Design and execute integrated marketing campaigns blending digital, content, and events to drive brand awareness and demand generation.
• Partner with content and industry marketing teams to develop thought leadership and case studies showcasing HCLTech's expertise in Life Sciences and Healthcare
• Coordinate participation in industry events, webinars and roundtables, ensuring alignment with business themes.

4. Stakeholder Management and Communication

• Provide regular updates on marketing impact, campaign performance, and account engagement to business and marketing leadership.
• Ensure seamless coordination with other marketing functions digital, brand, communications and partner marketing.

5. Measurement and Optimization

• Track key marketing metrics including pipeline influence, account engagement, campaign ROI and digital reach.
• Leverage insights to continuously improve program effectiveness and stakeholder satisfaction.

Qualifications

• 8-14 years of B2B marketing experience, preferably in IT services or technology sectors.
• Experience in or familiarity with the Life Sciences and Healthcare industry.
• Proven experience in account-based marketing, campaign management and stakeholder collaboration.
• Strong execution discipline and ability to manage multiple programs simultaneously.
• Excellent communication and organizational skills; data-driven mindset.