Marketing Manager, Google Play Retail and Payments Activation

Role Overview: You will be responsible for driving the product marketing strategy, informing both internal and external stakeholders on marketing opportunities, and providing market context and insights on products and features. As a Marketing Manager, you will drive decisions and help form guiding principles for the launch and growth of Google product features and services in the market. Your role will involve supporting content strategy, running campaigns, and communicating through multiple marketing initiatives. Additionally, you will be developing and executing marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. Your ability to understand detailed insights and implications will be crucial in problem-solving and reaching effective solutions. You will also be required to develop industry or product landscape knowledge and stay updated on the latest industry trends. Key Responsibilities: - Develop the framework for the development and rollout of strategies for product marketing content across channels. - Understand the product and audience, develop the positioning to users, and bring the products to the market. - Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. - Manage the process for campaign template creation, from initial intake and project development to final approval. - Deliver campaign templates showcasing the ability to autonomously manage project components and contribute. - Act as a project coordinator for marketing, including hand-offs managing global scale such as translations, regional legal approvals, documentation, etc. - Maintain the source of truth for all marketing copy, including copy on assets, websites, and the copy used in offer set-up. Qualifications Required: - Bachelor's degree or equivalent practical experience. - 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). - Experience managing cross-functional or cross-team projects. Additional Details: At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. The approach to marketing is focused on demonstrating how Google's products solve the world's problems and making the user the priority. Marketing at Google aims to change the game, redefine the medium, and let the technology speak for itself.,