Develop and Execute Comprehensive Marketing strategies across legacy and Digital Media Plan and implement BTL strategies to generate interest and footwalls Develop annual brand plans, value proposition that resonate with Bharat's diverse culture and customer segments Utilise Expertise to increase brand visibility Create and sustain a steady plan to attract and retain customers Collaborate with Teams to achieve business targets Synchronise seasonal promotions, festive pushes and new attraction launches - both in ATL and BTL domains Closely work with Social Media Team for specific promotions and lead generations Maintain and enforce comprehensive Brand Guidelines (Logos, Colours, Tone) with guaranteed Consistency Conduct research, track competitive activity and measure Brand health Identify and close alliances with institutions, corporates, tourism boards, Hindu Religious Institutions, forums and consumer brands Control Annual Offline Marketing budget monitor ROI, CPV and footfall lift. Work closely with Sales Team to ensure leads generated through BTL efforts are followed up Track performance metrics and provide insights to improve campaign effectives

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