Marketing Manager

Basic Function:

• To work with the PR Manager on generating awareness of the resort through all media outlets; including a strong focus on local awareness; and manage of all marketing and advertising initiatives as well as the development and execution of the annual public relations plan. Focus on the resort website, and the development of a resort e-Newsletter and all electronic marketing tools.

Role and Responsibilities:

• Create innovative publicity programs that will increase awareness and positive perception of the resort, its spa, culinary programs, services, and personnel. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.
• Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments. Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material.
• Development and execution of an annual PR plan as an integral part of resort marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives.
• Utilize all available electronic marketing tools to increase exposure to all available outlets, including the development of an eNewsletter; oversight of E-Mail broadcasts; Customized Mini-Sites; and all related electronic opportunities. Maintain current image library and video footage to maximize media coverage.
• Update and maintain property website within the corporate standards, and maintain current image library and video footage to maximize media coverage.
• Comply with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee.
• Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.
• Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact.
• Handle very closely with Director PR all the digital social media handles.
• Generate score card reports and monthly PR reports
• Manage all guest inquiries within the sales and marketing department, including assisting with high telephone volume and walk-in site inspections.
• Manage the development of all direct sales presentation material for both travel industry and group sales.
• Proof read all marketing material, including: collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc.
• Perform other tasks or projects as assigned by the director of marketing.

Education:

Experience:

Skills and Abilities:

• Advanced media relations experience
• Detailed knowledge on digital e-marketing
• Thorough knowledge of social media handle
• Generate reports for monthly score card
• Knowledge of production methods in graphic arts and collateral
• Requires knowledge of and ability to operate computer equipment
• Basic knowledge of journalism practices and broadcast production methods