0 - 8 years
0 Lacs
Amravati, Maharashtra
Posted:3 weeks ago|
Platform:
On-site
Full Time
Key Responsibilities: Strategic Planning & Campaign Development Develop and execute marketing plans aligned with the hospital’s goals. Design campaigns for specific departments (e.g., cardiology, oncology). Analyze market trends, competitor strategies, and patient needs. Digital Marketing & Online Presence Manage the hospital’s website, social media platforms, and digital ads. Implement SEO, email marketing, and content strategies. Monitor digital metrics and optimize campaigns accordingly. Public Relations & Brand Management Enhance the hospital’s public image through media relations. Organize health camps, seminars, and press conferences. Handle internal and external communications and crisis management. Patient Acquisition & Referral Programs Develop outreach programs targeting new patient segments. Build and manage referral networks with doctors and clinics. Track and report referral traffic and ROI. Stakeholder & Community Engagement Collaborate with physicians, department heads, and community leaders. Plan and execute community health awareness initiatives. Represent the hospital at public events and conferences. Performance Analytics & Reporting Track KPIs like patient growth, campaign effectiveness, and ROI. Present regular marketing performance reports to senior management. Job Type: Full-time Pay: ₹45,000.00 - ₹55,000.00 per month Benefits: Health insurance Schedule: Day shift Supplemental Pay: Yearly bonus Ability to commute/relocate: Amravati, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Education: Master's (Required) Experience: Hospital Marketing: 8 years (Required) Work Location: In person
Dr. Rajendra Gode Medical College and Hospital
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