Marketing Intern

Job Description

Intern - Marketing Location : Bangalore, Kerala, Hyderabad, Maharashtra Working Days: Monday to Saturday Role Overview: As a Digital Health Intern, you will support the Aster units digital transformation initiatives under the guidance of the Business Head – Provider Stream. This internship provides hands-on experience with the implementation, adoption, and daily operations of our digital - the ‘Aster Health’ app. You will assist in engaging hospital staff and patients, gathering feedback, and ensuring smooth functionality of digital platforms onsite. Responsibilities: 1. User Engagement & Feedback Collection Interact with patients, doctors, and support staff to gather structured feedback on the app experience. Document challenges, pain points, and suggestions from users. Conduct quick surveys or interviews to capture user sentiment and behavioural trends. 2. Insights Generation Analyse user feedback, usage data, drop-off patterns, and app engagement metrics. Identify bottlenecks in the app journey and user experience. Prepare weekly/monthly reports highlighting insights and actionable recommendations. 3. Drive App Adoption & Recommendations Propose creative ideas to improve user onboarding and in-app engagement. Work on initiatives to boost app downloads and active users (e.g., awareness drives, tutorial sessions, posters). 4. Operational Coordination Liaise with cross-functional teams (clinical, IT, admin) to implement small process changes based on user feedback. Monitor app-related issues in the hospital and ensure prompt escalation or resolution. Learning Outcomes: By the end of this internship, you will gain: In-depth exposure to digital healthcare operations and transformation practices Practical experience in user research, data analysis, and adoption strategy Development of skills in problem-solving, communication, and cross-team collaboration Understanding of how real-time feedback is translated into digital product improvements Requirements: A final-year student or recent graduate in Healthcare Management, Business Administration, IT, or a related field. Strong interest in digital health, healthcare innovation, and technology adoption. Good analytical skills and a data-driven mindset. Proficient in Excel, Google Sheets. Excellent interpersonal and communication skills. Comfortable interacting with patients and hospital staff.