Marketing Executive

• Plan and execute Instagram strategy, content pillars, and monthly/weekly calendars.
• Publish a balanced mix of Reels, Carousels, Stories, Lives, and UGC.
• Maintain consistent brand tone, visuals, and messaging across platforms.
• Write strong hooks, captions, and ad copies aligned with brand voice.
• Script and coordinate shoots for high-quality Reel content.
• Work with designers, videographers, and agencies for timely content production.
• Identify and collaborate with micro and niche influencers.
• Manage influencer partnerships end-to-end: outreach, negotiation, briefing, execution, and reporting.
• Build and maintain long-term relationships with creators.
• Track performance using Instagram Insights, GA4, and UTMs; prepare weekly reports.
• Conduct A/B tests on hooks, formats, thumbnails, and posting times.
• Use insights to refine content, messaging, and distribution strategy.
• Basic working knowledge of MoEngage/CleverTap for customer engagement.
• Basic understanding of Google Ads and Facebook Ads.

• Required Skills:

• 12 years of experience in marketing, preferably with exposure to digital marketing and social media.
• Strong understanding of various social media platforms and their best practices.
• Basic knowledge of SEO, Google Ads, and Facebook Ads.
• Hands-on experience with marketing tools such as Hootsuite, Mailchimp, Canva, and Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team and manage multiple tasks efficiently.
• Capability to plan, conduct, and execute offline events.
• Ability to shoot reels and maintain an active presence on social media.

Technical Skills:

• Content Creation

  : Familiarity with Canva or similar design tools for creating visuals and marketing assets. 

• Marketing Tools

  : Google Ads, Facebook Ads, HubSpot, Mailchimp, Hootsuite 

• Analytics

  : Google Analytics, Facebook Insights 

• Design

  : Canva, basic Photoshop skills (if relevant) 

• Qualifications:

• Bachelor’s degree in marketing, Business, or a related field. 
• Experience in digital marketing and offline activity management.