Marketing Executive

Company Description

Sri Baby Properties

Our team is dedicated to understanding client needs and delivering solutions that not only meet but exceed expectations fostering vibrant communities and lasting relationships.

Role Description

Marketing Executive

real estate marketing

Key Responsibilities

• Conduct market research to identify emerging trends, competitor activities, and customer preferences.
• Develop and implement integrated marketing campaigns (digital, print, outdoor, events, etc.) to promote real estate projects.
• Plan and execute

  BTL activities

  such as property expos, roadshows, on-ground activations, and customer engagement events.
• Manage

  ATL campaigns

  including print media, outdoor advertising, radio, and digital promotions.
• Coordinate with creative agencies and vendors for marketing materials, collateral, and media planning.
• Collaborate with the

  sales team

  to align marketing strategies with business objectives and lead generation targets.
• Develop promotional content and assist in managing digital marketing channels (social media, website, email campaigns).
• Track campaign performance, generate reports, and analyze data to measure ROI and optimize future initiatives.
• Maintain strong relationships with clients, partners, and media representatives.

Qualifications & Skills

• Bachelor's degree in

  Marketing, Business Administration

  , or related field.

• 3+ years of experience

  in marketing, preferably within the

  real estate sector

  .
• Proven expertise in

  ATL & BTL marketing

  activities, event management, and campaign execution.
• Strong communication, negotiation, and interpersonal skills.
• Proficiency in

  Market Planning

  and

  Market Research

  to develop data-driven strategies.
• Ability to manage multiple projects, meet deadlines, and collaborate across teams.
• Familiarity with

  digital marketing tools

  (Google Ads, Meta Ads, SEO, CRM systems) is an advantage.
• Proficiency in

  local languages (Tamil, English)

  is highly desirable.