Marketing Executive

Job Description

About Preethi Silks Preethi Silks is a trusted name in Kerala’s textile retail sector, known for offering a premium range of sarees and ethnic wear. Our Malappuram branch caters to a wide customer base, with a strong focus on those shopping for special occasions. We are now expanding our reach through direct marketing efforts to connect with potential customers in the wedding and celebration segments. Job Objective To actively identify and connect with potential customers , especially brides and families preparing for weddings , by conducting field visits , local promotions , and lead generation campaigns . This role will directly support the sales team by bringing in verified leads and boosting store footfall. Key Responsibilities Conduct regular field visits to wedding halls, beauty parlors, event venues, boutiques, and residential areas to collect customer leads. Build and maintain a database of prospective customers, especially targeting wedding shoppers. Coordinate with local wedding-related service providers (event planners, photographers, caterers) for referrals and cross-promotion. Distribute brochures, leaflets, and invitation cards in targeted areas. Attend and represent Preethi Silks at local wedding expos, events, and community gatherings. Follow up on collected leads through phone calls, WhatsApp, and personal visits. Share offers, promotions, and invitations to encourage store visits. Job Type: Full-time Pay: ₹14,000.00 - ₹18,000.00 per month Schedule: Day shift Supplemental Pay: Commission pay Work Location: In person Application Deadline: 18/06/2025