marketing executive

• Marketing Strategy Development:
• Develop and implement comprehensive marketing strategies to promote hospital services and enhance brand visibility.
• Conduct market research to understand patient needs, competitors, and trends in the healthcare industry.
• Digital Marketing:
• Oversee the hospital’s website, ensuring that it is informative, engaging, and optimized for SEO.
• Manage social media campaigns and content across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Implement email marketing campaigns targeting current and potential patients, physicians, and referral sources.
• Monitor online reputation and manage reviews on healthcare platforms such as Google, Healthgrades, and Facebook.
• Brand Management:
• Ensure consistent branding and messaging across all marketing channels and materials.
• Work with graphic designers to create brochures, newsletters, flyers, and other promotional materials.
• Patient Acquisition & Retention:
• Develop and execute patient acquisition strategies through targeted marketing and outreach programs.
• Create loyalty programs, patient referral campaigns, and other strategies to retain existing patients.
• Event Planning & Community Outreach:
• Organize and coordinate health events, seminars, and workshops to engage with the local community.
• Establish relationships with community organizations, healthcare providers, and other stakeholders for brand partnerships.
• Advertising & Promotion:
• Collaborate with external agencies for advertising campaigns (TV, radio, print, digital, etc.).
• Develop media plans and negotiate with media outlets for advertising placements.
• Data Analysis & Reporting:
• Monitor and report on marketing campaign performance, analyzing key metrics such as patient leads, website traffic, and social media engagement.
• Provide insights and recommendations for improving future campaigns.
• Collaborate with Clinical Teams:
• Work closely with doctors, nurses, and medical staff to understand the hospital’s services and translate that into effective marketing strategies.
• Support the hospital’s leadership in special initiatives, new services, and promotions.

Note:- Only hospital background employees are required for this position.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• hospital marketing: 3 years (Required)
• referral marketing: 3 years (Required)

Language:

• English (Preferred)

Work Location: In person

Expected Start Date: 18/07/2025