Posted:1 day ago|
Platform:
On-site
Full Time
Position Responsibilities:
· Develop and execute marketing campaigns to promote Hospital’s services and products.
· Monitor and analyze the performance of campaigns and adjust strategies as needed
· Conduct market research to understand the healthcare landscape, competition, and patient needs.
· Identify potential areas for business development and growth.
· Create short-term and long-term plans for market penetration.
· Enhance the hospital's brand image through various marketing channels. Develop and implement branding campaigns to increase awareness.
· Utilize digital platforms for marketing, including social media, websites, and online advertising.
· Implement SEO strategies to improve online visibility.
· Establish relationships with local communities, businesses, and organizations. Organize health camps, workshops, and seminars to engage with the community.
· Build and maintain strong relationships with physicians and healthcare professionals. Collaborate with medical practitioners to enhance referral networks.
· Implement strategies to attract and retain patients. Develop patient-centric programs and services.
· Create marketing materials, brochures, and promotional content. Ensure consistency in branding across all materials.
· Establish key performance indicators (KPIs) to measure the success of marketing and business development initiatives. Regularly analyze and report on the effectiveness of various strategies.
Educational Qualification : Any Degree / MBA Marketing
Experience : More than 1 year hospital marketing experiencePreferred : Male Candidates only
Job Type: Full-time
Work Location: In person
Mother Care Hospital
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