Marketing Executive

Job Description

Key Responsibilities: Campaign Development and Execution: Contribute to the development of marketing plans and strategies. Organize and oversee advertising campaigns, promotional events, and exhibitions. Execute marketing campaigns across various platforms (social media, email, etc.). Market Research and Analysis: Conduct market research to identify trends, opportunities, and customer needs. Analyze data to evaluate campaign performance and make adjustments. Content Creation: Write and edit engaging content for various platforms (website, social media, email, etc.). Create marketing materials like brochures, press releases, and presentations. Social Media Management: Manage and optimize social media presence. Develop and execute social media strategies to build brand awareness. Performance Monitoring and Reporting: Track and analyze key performance indicators (KPIs) for marketing campaigns. Prepare reports on campaign performance and provide recommendations for improvement. Budget Management: Assist in managing marketing budgets and tracking expenses. Relationship Building: Develop and maintain relationships with media vendors, publishers, and other relevant stakeholders. Essential Skills: Communication Skills: Strong written and verbal communication skills are crucial for developing engaging content and interacting with stakeholders. Analytical Skills: Ability to analyze data and identify trends to inform marketing strategies and improve campaign performance. Creativity: Ability to develop creative ideas and concepts for marketing campaigns. Organizational Skills: Strong organizational skills are needed to manage multiple projects and tasks efficiently. Technical Skills: Proficiency in MS Office, marketing software (CRM, analytics tools), and social media platforms. Desired Experience and Qualifications: Bachelor's degree in marketing, communications, or a related field. Relevant experience in marketing, advertising, or communications. Knowledge of marketing principles, strategies, and best practices. Understanding of digital marketing channels and social media platforms.