Marketing Executive - Industrial B2B

Job Description

Job Title: Marketing Executive – Industrial B2B (Digital & Content) Location: Mumbai, India Company: Ralsonics – www.ralsonics.com Industry: Customized Industrial Cleaning & Surface Treatment Equipment Experience: 2–4 years Employment Type: Full-time About Ralsonics Ralsonics is a leading manufacturer of customized industrial cleaning and surface treatment systems catering to the most demanding sectors such as automotive, aerospace, electronics, and pharmaceuticals. Known for engineering excellence, Ralsonics is on a mission to expand its digital and marketing footprint globally. Role Overview We are looking for a hands-on and creative Marketing Executive who can own and execute Ralsonics' digital presence, SEO-driven content, brand messaging, and marketing collateral development . This role is ideal for someone who understands technical content, digital marketing, and has a flair for visual storytelling and industrial branding. Key Responsibilities 1. Content Development Create SEO-optimized content for the company website, product pages, and landing pages. Write technical blogs, articles, newsletters, and industry case studies. Prepare content for marketing collaterals including brochures, flyers, and PPTs. 2. Digital & Social Media Marketing Plan and manage the company’s presence on LinkedIn and other relevant platforms. Schedule and publish regular social media content, graphics, and updates. Run basic paid ad campaigns on Google and LinkedIn (with agency support if needed). 3. Design & Visual Communication Design creatives using Canva or similar tools for digital posts, presentations, emailers, brochures, etc. Coordinate and execute machine photography and video shoots at the factory or client sites. Edit and organize photos, create visual assets, and maintain a digital media library. 4. SEO & Website Management Work with internal/external teams to manage SEO improvements (meta tags, content structure, etc.). Update website content, banners, and blog sections regularly via CMS (WordPress or similar). 5. Marketing Collateral & Event Support Create and maintain catalogs, product datasheets, and application brochures. Support trade shows, exhibitions, and customer demos with marketing material and coordination. Required Qualifications and Skills Bachelor’s degree in Marketing, Mass Communication, Engineering, or related field. 2–4 years of experience in B2B marketing, preferably in an engineering or capital goods company. Excellent English writing and communication skills. Basic knowledge of SEO, digital marketing tools, and social media platforms. Proficiency in Canva; knowledge of tools like Adobe Illustrator, Photoshop, or Premiere Pro is a plus. Interest in industrial products and ability to grasp technical content quickly. Experience in managing website content using CMS platforms is desirable. Why Join Us? Be a key part of a brand that is modernizing the industrial cleaning equipment space. Opportunity to lead branding and digital strategy from the ground up. High visibility and impact across product, sales, and leadership teams. Exposure to industrial applications and customer success stories that matter. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Flexible schedule Leave encashment Paid time off Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Vasai, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: B2B Marketing: 2 years (Required) Language: English (Required) Work Location: In person