Marketing Executive

Job Description

Job Description Designation: Marketing - Executive Experience Location 4 - 5 Years Bengaluru Qualification Graduate, MBA (Marketing) Industry Type Role Engineering & Construction Executive Employment type Full time, Permanent External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) Agencies PR Agency & Social Media Agency. Retailers Sponsors Special skills/Attributes ¢ Proficiency in MS Office and marketing analytics tools. ¢ Creative mindset with strong attention to detail. ¢ local language Kannada. Key Responsibilities ATL Marketing: ¢ Plan and execute mass media campaigns (print & outdoor hoardings). ¢ Coordinate with media buying agencies for ad placements and budgeting. ¢ Oversee development of creative content with agencies for ATL channels. ¢ Analyse performance of ATL campaigns and generate ROI reports. BTL Marketing: ¢ Execute targeted campaigns including activations, events, roadshows, mall promotions, and kiosks. ¢ Identify high footfall zones and potential catchment areas for BTL activities. ¢ Coordinate with vendors and event partners for smooth execution. ¢ Work closely with the sales team to align BTL activities with project-specific lead generation goals. General: ¢ Ensure consistent brand messaging across all ATL & BTL touchpoints. ¢ Manage budgets and timelines for all marketing initiatives. ¢ Analyse market trends, competitors activities, and customer insights. ¢ Maintain relationships with external agencies, vendors, and media partners.