Marketing Executive - Channel

Qualifications: Graduation or MBA
Experience: 2-4 years
Travel: Continuous travel within the designated area – 80% Travel in a month

Role: Marketing Executive - Channel

Industry Type: Beverage

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: Retail & B2C Sales

Job description

Job Description:

Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non – traditional channels or point of sale and vendor management

Function: Commercial

Work Location: Rajasthan

Job Responsibilities:

Channel Programs

1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared

2. Ensure outlet activation execution as per RED standards

3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

4. Planning of standard approved activation elements & other marketing collaterals

5. Execution and portfolio management as per the plan shared

Across depots & distributors

1. Execution of local initiatives

2. Tracking of systems and evaluation process

3. Local Initiatives to scale up the national/regional program

Analysis and Reporting

1. Activation as per RED / DEEP RED to do list.

2. Identify gaps & growth opportunities in various channels as per PITA model

3. Tracking of competition activities

4. Ensure activation in market through analysis RSA data

Job Type: Full-time

Pay: ₹250,000.00 - ₹548,372.83 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person