Marketing Executive

???? Role Overview

As a Marketing Executive, you will work closely with the Head of Marketing to execute campaigns, coordinate events, manage content, and build digital communities. This is a hands-on role suited for someone who thrives in a fast-paced, high-performance environment and loves turning ideas into impact.

???? Key Responsibilities

1. Event Marketing

Coordinate logistics for client and B2B events across cities

Manage stall branding, collaterals, giveaways, and technology setup

Ensure timely and creative execution of 515 min speaking slots

Track and report stall traffic, conversions, and leads

2. Webinar Execution

Assist in planning, promotion, and post-session communication

Coordinate with speakers and clients

Drive webinar attendance and engagement

Extract actionable insights and leads from Q&A and polls

3. Content & Collateral Creation

Draft and proofread content for blogs, monthly newsletter (Wealth Compass), brochures, and videos

Generate ideas and scripts for Instagram Reels and stories

Coordinate with graphic designers and editors to ensure quality outputs

4. Digital Campaigns & Community Building

Promote campaigns via WhatsApp, emailers, and landing pages

Increase engagement in the Road to ?100 Crore WhatsApp community

Monitor campaign performance (CTRs, engagement, conversion)

5. Client Engagement & Offline Events

Assist in conceptualizing and executing physical client events

Ensure branding consistency and quality experiences at every touchpoint

6. Reporting & Coordination

Maintain weekly and monthly marketing trackers

Ensure timely coordination with sales, advisors, vendors, and speakers

Present campaign performance insights and suggest improvements

???? KRAs & KPIs (Sample Metrics)

No. of leads generated from events and webinars

Growth and engagement in WhatsApp community

Instagram content output and reach

Timeliness and quality of newsletters/blogs

Feedback scores from internal and external stakeholders

???? Desired Skills & Qualifications

13 years of experience in marketing, preferably in financial services or startups

Strong written and verbal communication skills

Excellent organizational and project management skills

Basic understanding of Canva, Excel, Instagram, Mailchimp, or similar tools

Ability to juggle multiple projects and meet deadlines

A collaborative mindset with a can-do attitude

???? What Youll Get

Exposure to HNI/UHNI client marketing

Opportunity to contribute ideas and lead projects

Fast learning and visible impact

Supportive team culture and professional growth path