Marketing & Event Manager

As a Marketing & Events Manager at our company, you will play a crucial role in leading innovative marketing initiatives and executing high-impact events to enhance brand visibility, drive customer engagement, and increase sales. Your dynamic and strategic approach will be instrumental in delivering memorable experiences and impactful campaigns that resonate with our target audience. Key Responsibilities: - Develop and execute a comprehensive event strategy to promote the brand, increase foot traffic, and enhance customer engagement. - Plan and oversee end-to-end event execution, from concept to completion, ensuring timely and smooth delivery. - Collaborate with vendors, suppliers, and venues to manage logistics effectively. - Curate unique customer experiences aligned with the brand, including interactive activities, demos, and giveaways. - Analyze event performance metrics (footfall, engagement, and sales) and prepare post-event reports to optimize future strategies. - Design and implement innovative marketing campaigns to boost brand visibility and drive traffic to stores. - Manage and oversee all social media platforms, crafting engaging content and coordinating promotional campaigns. - Drive influencer marketing initiatives by building relationships with bloggers, influencers, and media to amplify brand presence. - Collaborate with external partners, such as mall branding teams, to execute strategic promotions and events. - Utilize customer insights and market trends to refine marketing and event strategies, ensuring alignment with business goals. Cross-Functional Collaboration: - Work closely with sales, merchandising, and marketing teams to ensure events and campaigns align with company objectives.,