Marketing Copywriter

B2B Marketing Campaign Copywriter

This is a performance-centric role where creativity meets measurable outcomes. If you write with clarity, precision, and purpose, and are comfortable switching tones and formats depending on the platform, you will thrive in this position.

Key Responsibilities

• Write, edit, and optimize copy for marketing campaigns across:

1. Paid media platforms: Google Search, Google Display, Meta Ads, LinkedIn Ads
2. Review and directory platforms: G2, Capterra, Quora, and similar PPC-based ad environments
3. Lifecycle and outbound channels: Email, WhatsApp, SMS
4. Video and engagement platforms: YouTube and other emerging digital formats, as activated

• Translate campaign briefs and audience insights into compelling platform-specific messaging.
• Develop headlines, ad copy, calls to action, short-form messaging, and microcopy aligned with channel best practices.
• Collaborate with design, brand, and performance teams to ensure alignment between visual assets and written communication.
• Adapt messaging for different audience segments, customer journeys, and funnel stages.
• Participate in A/B testing and incorporate performance feedback into copy iterations.
• Maintain consistency in voice and tone across channels while meeting compliance and platform guidelines.

Required Qualifications

• 4-6 years of professional copywriting experience, preferably in a digital-first or SaaS environment
• Portfolio of campaign-based writing samples across a range of marketing channels
• Strong grasp of writing for different formats, tones, and audience types
• Ability to simplify technical or complex concepts into persuasive messaging
• Familiarity with digital advertising platforms and campaign workflows

Preferred Qualifications

• Experience working in cross-functional marketing teams
• Understanding of campaign performance metrics and how they relate to copy performance
• Ability to adapt messaging across regions, languages, or cultural contexts