Marketing Coordinator

Job Summary:

The Marketing Coordinator will support the college's branding, admissions, and outreach initiatives. This role includes developing and implementing marketing campaigns, coordinating with academic departments, managing digital presence, and organizing events to attract prospective students across India and overseas.

Key Responsibilities:

Develop and execute marketing plans to promote college programs.

Coordinate and implement digital marketing campaigns (social media, email, SEO/SEM, etc.).

Maintain the college website, update content, and ensure consistency with brand guidelines.

Organize and promote college events, seminars, webinars, and open houses.

Liaise with agencies, vendors, and media partners for advertising and promotion.

Assist in the creation of brochures, newsletters, and other promotional material.

Monitor competitor marketing activities and trends.

Manage student database and track inquiries to support the admissions team.

Collaborate with academic departments to gather content and success stories.

Prepare reports on marketing performance metrics.

Key Skills & Competencies:

Strong communication and interpersonal skills

Excellent command of English (verbal & written)

Creativity with attention to detail

Proficiency in digital tools: MS Office, Canva, basic Photoshop, Google Ads, Meta Ads

Understanding of higher education trends in India & overseas markets

Ability to multitask and meet deadlines

Qualifications:

Bachelor’s or Master’s degree in Marketing, Mass Communication, Business Administration, or related field

2+ years of relevant experience (experience in the education sector preferred)

Job Types: Full-time, Permanent

Pay: Up to ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person