Job
Description
JOB OVERVIEW The goal of marketing is to raise awareness and drive sales - the goal of the marketing coordinator is to execute plans and strategies to accomplish that. You will be required to assemble and implement marketing, event and advertising campaigns according to marketing calendar; as well as analyse campaigns, competitor activity and the market to assist with marketing plans. As inhouse graphic designer you will create layouts and designs for presentations, advertisements, brochures, magazines, and other required corporate reports. ACCOUNTABILITIES Marketing Operations Update contact list Manage inbox requests Maintain social media network: Create images and write content Schedule posts Engage with followers Manage inbox, comments etc. Identify opportunities, engage with leaders in the space and help to grow the channels. Support event activity: Identify event/speaking opportunities Coordinate requirements Develop schedules At event support Support with the development of campaign creatives: Design and layout research Accurate briefing to graphic designer Manage timely delivery of designs Support the sales team: Update and maintain accurate product information, presentations and literature Provide marketing support and advice Schedule, review and implement marketing campaigns across all Reach channels. Monitor active campaigns ensuring they are successfully delivering and help to coordinate new campaigns. Coordinating, editing, and optimising marketing materials, ensuring it is accurate, relevant and adheres to the brand voice. Source & manage campaign suppliers (Graphic Design, Video production, Merchandise, Printing, Catering, Event Services). Graphic Design Study and schedule design briefs and determine requirements Conceptualise visuals based on requirements Prepare rough drafts and present ideas Designs to be developed: Adverts Infographics Presentations Icons Sales literature Posters & banners Social media and email imagery Use the appropriate colours and layouts for each graphic, as per brand guidelines. Work with marketing and external teams to produce final design. Amend designs after feedback. Ensure final graphics and layouts are visually appealing, on-brand and to specs. Brand Representative Have a professional standard of personal presentation to reflect the Company's image. Manage and monitor external and internal activities, ensuring it meets brand guidelines. Plan and conduct company CSR activities. Qualifications and Competencies Minimum 10 years of relevant experience Excellent coordination and organisation skills Graduate, preferably post graduate in mass communication/marketing or related domain. Creativity art and design awareness/interest/experience Knowledge of traditional and digital marketing, content marketing, and social media marketing Eye for detail Excellent writing, communication and presentation skills fluent in spoken and written English. Quick and alert mind with ability to adapt and be flexible. Solid computer skills design software and Microsoft Office Familiarity with Customer Relationship Management and Content Management System software. Presents a professional, friendly and positive demeanour at all times. Maintains the highest integrity and honesty levels at all times.
