Marketing Content Writer

Role Overview The Marketing Content Developer will be responsible for developing high-impact, engaging, and brand-aligned content that supports our demand generation, digital marketing, and thought leadership initiatives. The ideal candidate should have a strong understanding of the B2B technology landscape and be able to translate complex IT services and solutions into compelling, accessible narratives. Key Responsibilities Write and edit clear, persuasive, and original content for various digital marketing assets, including: Website copy (service & product pages, landing pages) Blog, articles and white papers Case studies and client success stories Email campaigns and newsletters Social media posts and ad copy Video scripts and infographics Collaborate with senior stakeholders, subject matter experts, sales teams, and designers to produce content aligned with campaign goals and audience needs. Ensure consistent brand voice, tone, and messaging across all content formats. Conduct basic SEO research and incorporate keywords into content to drive organic reach. Stay updated with trends in IT services, digital transformation, and content marketing best practices. Proofread and optimize content for grammar, clarity, readability, and impact. Primary Qualifications & Skills Bachelors degree in English, Journalism, Marketing, Communications, or related field. 23 years of experience in B2B content writing, preferably in the IT services or technology sector. Strong portfolio demonstrating experience with blogs, web copy, and long-form content. Excellent written and verbal communication skills. Familiarity with SEO principles, digital marketing tools (e.g., HubSpot), and content analytics. Ability to work in a fast-paced, collaborative environment with tight deadlines. Preferred Qualifications Prior experience writing for a global audience. Basic knowledge of IT concepts such as cloud computing, AI/ML, enterprise software, or data analytics. Experience working with cross-functional teams including sales, design, and product teams.