Marketing Campaign Reporting Operations Sr. Analyst

Your Role Accountabilities

Reporting Data Feed Implementation & Monitoring

• Set-up campaign reporting feeds to support measurement of global marketing campaigns.
• Monitor automated digital media spend reporting feeds for failures and alert the necessary teams.
• Respond to analytics teams troubleshooting requests.
• Identify enhancements to streamline reporting feeds and monitoring workflows.

Spend Reporting Workflows

• Follow up with Regional Brand Marketing Leads on unreported spend.
• Coordinate with Finance to confirm billing spend alignment.
• Manage brand agency workflows to gather offline spend data (TV, radio, print, etc.) across APAC and EMEA.
• Ensure ad platform partners provide timely reports.

Taxonomy and Spend Remediation

• Collaborate with regional brand agencies (Max, Discovery+, TNT Sports, etc.) to resolve spend and taxonomy errors in digital and offline files.
• Work with acquisition teams to correct taxonomy issues in digital ad platforms.
• Investigate and address spend discrepancies with media plans, notifying the analytics team as necessary.
• Follow up with relevant teams (agencies, marketing, etc.) to resolve issues.
• Trigger backfill reporting files to update business dashboards.

Qualifications & Experience

• Bachelors/University degree (Business, Math, Economics preferred)
• 3 or more years of experience in marketing technology or paid marketing data reporting operations
• Experience working with data sets and aggregating disparate data
• Must have strong written and oral communication skills
• Proactive, Self-Starter, Feels empowered to take initiative to advance projects forward
• Experience with paid marketing ad platforms is required (social media platforms, Google Marketing Platform, search, and programmatic)
• Demonstrated ability to manage and maintain both internal and external cross-functional relationships (marketing, technical, and business teams)

Whats Nice to Have:

• Experience in working with major marketing data aggregation platforms like Datorama, Funnel, or Domo is highly preferred
• Proficiency in SQL
• Ad agency experience/familiarity with media planning, execution, and measurement is a plus
• Experience with pixel deployment, tag management, Google Analytics, and Mobile Measurement Partner for enabling conversion reporting a plus