Marketing Branding Consultant

Location:

Reporting To:

Role Level:

Business Unit:

1. ROLE SCOPE

• Team Size:

  As per organization structure

• Direct Reports:

  Brand, Digital & Communication teams

• Cost Centre:

  Marketing

2. PURPOSE OF THE ROLE (Compact Summary)

• Drive and align brand identity with business goals across domestic and international markets.
• Lead digital transformation through data-driven strategies for enhanced engagement, conversions, and revenue.
• Integrate brand and digital strategies to improve customer experience and market visibility.
• Champion innovation and position the company as a future-ready, technology-driven brand.

3. KEY RESPONSIBILITIES & KPIs

A. Brand Leadership & Strategy

Responsibilities

• Develop and implement brand vision, positioning, and annual brand plans.
• Ensure consistent brand communication across markets and channels.
• Allocate resources effectively and drive brand visibility, credibility, and advocacy.

KPIs

• Brand Awareness & Recall
• Digital Engagement Levels
• Lead Generation & Conversion
• Customer Experience Scores
• ROI & Cost Efficiency
• Team Performance & Collaboration

B. Brand Communication & Activation

Responsibilities

• Develop and execute integrated advertising and promotional campaigns.
• Lead multi-city brand activations, events, and media initiatives.
• Anticipate communication trends; evaluate and optimize campaign effectiveness.
• Manage and challenge creative & media agencies for high-quality output.
• Support regional teams with GTM plans and promotional alignment.

C. Digital Marketing Leadership

Responsibilities

• Drive digital-first communication; strengthen brand presence across platforms.
• Lead SEO, SEM, performance marketing, social media, email, and display campaigns.
• Use analytics to optimize ROI and conversion funnels.
• Stay ahead of emerging digital tools, tech, and consumer trends.

4. OPERATING NETWORK

Internal:

Marketing, Sales, Product, Corporate Communications, HR, Finance, Regional Teams

External:

Creative Agencies, Media Buying Agencies, Digital Agencies, Event Partners, Research Agencies, PR Agencies

5. ROLE REQUIREMENTS

Education

• Essential:

  Master's in Business Management/Communication from a premier institute.

Experience

• 1618 years

  in Marketing for domestic/international consumer brands.
• Strong exposure to brand building, brand repositioning, portfolio management.
• FMCG/FMCD/Auto experience preferred.
• Expertise in digital marketing, media planning, and customer insights.
• Experience in large-format events and multi-city activations.

6. CORE & LEADERSHIP COMPETENCIES

Core Competencies

• Strategic Brand Management
• Digital Marketing & Automation Tools
• Data-Driven Decision Making
• Innovation & Trend Adoption
• Customer Journey & Experience Design
• Communication & Storytelling

Leadership Competencies

• Strategic Vision & Judgment
• Stakeholder Influence
• Talent Development & Team Leadership
• Execution Excellence
• Change Leadership & Resilience
• Cultural Intelligence & Ethical Governance