Marketing Automation Specialist (Marketo Certified Expert) Hybrid

As a Marketing Automation Specialist, you will utilize your expertise in Adobe Marketo to spearhead our digital marketing efforts. This role offers a unique blend of remote work flexibility and office presence in Kanpur, fostering a culture of collaboration and creativity. Your responsibilities will include designing and managing automated marketing workflows within Marketo, developing and overseeing various marketing programs such as email campaigns, webinars, and events, and providing strategic guidance on leveraging our marketing technology stack to enhance ROI, particularly focusing on Marketo and integrated platforms. You will collaborate closely with marketing stakeholders to align business objectives with effective marketing strategies and ensure seamless campaign planning and execution by coordinating with sales and other departments. To excel in this role, you should have at least 5 years of hands-on experience with Adobe Marketo, hold a valid Adobe Marketo Certified Expert (MCE) certification, possess proficiency in HTML, CSS, and JavaScript for customizing emails and landing pages, demonstrate a proven track record in setting up and managing automated marketing workflows, exhibit strong analytical skills to evaluate campaign performance and ROI, and showcase excellent communication and collaboration abilities. In our hybrid work environment, you will have the opportunity to balance remote work with in-office collaboration in Kanpur, contributing to a culture that values innovation, continuous learning, and mutual support. If you are enthusiastic about leveraging marketing automation to drive business growth and possess the qualifications outlined above, we are excited to receive your application.,