Marketing Automation Intern

Marketing Automation Intern (WhatsApp, CRM & Tracking)

Company: Miror – Women’s Hormonal Health Platform
Duration: 3 Months
Location: On-Site (Bengaluru
Stipend: ₹20,000/ month

How to reach me?

Call me or WhatsApp me directly on my number – 9632446027

Email me – [email protected]

Check us out on – www.miror.in

About Miror

At Miror, we’re on a mission to redefine how women experience midlife — especially during perimenopause, menopause, and beyond.

This is a stage that affects every woman, bringing with it more than 50 physical and emotional symptoms that often go unaddressed or misunderstood.

For too long, menopause has been surrounded by silence, stigma, and resignation.

Miror exists to change that — through science, technology, and empathy.

We’re building a FemTech ecosystem where women can access care, community, and credible information during one of the most transformative phases of life. Our mission is simple but bold: to make midlife a time to celebrate, not fear.

Our Work So Far

Over the last two years, Miror has become one of India’s fastest-growing communities for women’s health and wellness.

We’ve:

Partnered with experts from the Indian Menopause Society, the State Government of Karnataka, and the National Health Mission.

Built India’s largest digital menopause care community, impacting over 80,000 women through our online and offline initiatives.

Been featured in reputed publications such as Forbes, The Guardian, Times of India, and YourStory.

Launched industry-first programs, including:

Tiara – India’s first rewards program for women in midlife.

HRT Centre of Excellence – a pioneering platform driving awareness and access to Hormone Replacement Therapy.

All About You – a personalized wellness framework for holistic midlife health.

Symptom Tracker by Miror – an evidence-based tool to help women understand and manage their changing bodies.

Workplace with Miror – a corporate well-being initiative helping organizations support their women employees during midlife.

Role Overview

We’re looking for a Marketing Automation Intern to help us build, manage, and optimise WhatsApp-first automation journeys across the customer lifecycle, while also supporting event tracking and marketing analytics.

This is a hands-on, execution-focused role where you’ll work closely with the growth team on real automation and tracking use cases.

Key Responsibilities

Marketing Automation (Primary)

· Build and manage WhatsApp automation flows (onboarding, abandoned cart, post-purchase, reactivation, seasonal campaigns)

· Translate customer journeys into automation logic and flow diagrams
Execute broadcast campaigns aligned with offers, product launches, and wellness themes

· Work on user segmentation based on behavior, purchase history, and lifecycle stage

· A/B test message copies, timing, and flow logic to improve engagement and conversions

Tracking & Analytics (Secondary)

· Assist in managing and validating Meta Pixel, Google Ads Pixel, and GA events

· Support GTM event setup, testing, and debugging (page view, add to cart, purchase, key funnel events)

· Ensure automation flows and campaigns are correctly tracked end-to-end

· Monitor and report key metrics like open rate, CTR, conversion rate, and drop-offs

·

Who Should Apply

· Final year BBA / MBA (Marketing) students or recent pass-outs

· Strong interest in CRM, lifecycle marketing, and automation

· Basic understanding of Meta Ads, Google Ads tracking, and funnels

· Familiarity with pixels, events, and GTM (hands-on or academic/project experience is fine)

· Analytical mindset and attention to detail

· Interest in startups, D2C, health, or wellness brands is a plus

Good to Have (Not Mandatory)

· Experience with WhatsApp automation tools (WATI, Interakt, Aisensy, CleverTap, WebEngage, etc.)
Exposure to GA4 dashboards and conversion trackingCopywriting skills for short-form WhatsApp messages

What You’ll Learn

· End-to-end lifecycle marketing for a D2C health brand

· WhatsApp automation at scale

· Real-world pixel & GTM event management

· How tracking, automation, and performance marketing connect to LTV and retention

What We Offer:

· Attractive incentive-linked pay structure.

· An opportunity to grow with one of India’s most promising FemTech startups.

· Work on a mission that is positively transforming millions of lives.

· A dynamic, inclusive, and purpose-driven work culture.

· Growth opportunities and learning across health, wellness, and tech verticals.

Looking forward to connecting with Head of Sales – India is ready to shape a sustainable future with us!

Best Regards,

Indrani Dutta

Senior HR Manager

Miror Therapeutics Pvt. Ltd

Visit: www.miror.in

Visit: https://www.sohamenergy.in/

Job Types: Full-time, Internship
Contract length: 6 months

Pay: ₹18,000.00 - ₹24,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person