Marketing and Communication Analytics

Role & responsibilities

Key Responsibilities

Marketing & Communications

• Develop and execute multi-channel content strategies (email, intranet, social platforms) aligned with DLHPs brand and objectives
• Leverage GenAI, LLMs, and machine learning to personalize and automate content
• Manage website content, refresh cycles, and ensure design consistency and accessibility
• Coordinate branding campaigns, launches, and events across geographies
• Partner with internal teams to maximize reach and resolve campaign challenges

Analytics & Reporting

• Monitor performance using Power BI, Adobe Analytics, Tableau, and other tools
• Build interactive dashboards and reports on engagement, learning outcomes, and campaign effectiveness
• Deliver actionable insights to leadership for data-driven decision-making

Project Management & Strategic Enablement

• Lead project planning, coordination, and documentation for core L&D initiatives
• Track milestones, manage risks, and ensure timely delivery
• Collaborate with operations, technology, and finance teams to drive cross-functional projects
• Research and integrate new technologies to enhance learner experience and engagement

Stakeholder Engagement

• Act as a strategic advisor to portfolio leads and business stakeholders
• Align communications and initiatives with organizational goals
• Support change management and culture-building efforts across L&D functions

Here are five key skills for the Specialist Marketing Strategy, Communications & Operations Enablement role:

1. Strategic Marketing & Content Creation

• Expertise in designing and executing multi-channel campaigns using GenAI, LLMs, and digital tools to drive engagement and brand alignment.

2. Advanced Analytics & Dashboarding

• Proficiency in Power BI, MS Excel, and Adobe Analytics to track performance, generate insights, and support data-driven decisions.

3. Project Management & Cross-functional Collaboration

• Skilled in planning, coordinating, and delivering large-scale L&D initiatives with enabling teams across operations, tech, and finance.

4. Digital Communication & Stakeholder Engagement

• Strong interpersonal and storytelling skills to align messaging with business goals and foster buy-in across geographies and leadership levels.

5. Learning Technology Enablement & Innovation

• Ability to research, test, and integrate emerging technologies that enhance learner experience and optimize communication processes.

Qualifications & Skills

• Educational Background

  MBA in Marketing, Communications, or Business.

• Strategic Marketing & Communications Expertise

  5+ years of experience in conceptualizing and executing marketing strategies aligned with business goals.

• Stakeholder Engagement & Alignment

  Proven ability to drive buy-in for marketing initiatives and ensure alignment with organizational strategy.

• Digital Tools & AI Integration

  Hands-on experience with GenAI, Large Language Models (LLMs), and machine learning for content creation and site management.

• Advanced Analytics & Reporting

  Strong proficiency in MS Excel, Power BI, and Adobe Analytics to measure campaign success and optimize performance.

• Marketing Technology Proficiency

  Skilled in using marketing automation platforms and communication tools for enterprise-scale campaigns.

• Data-Driven Decision Making

  Ability to analyze digital engagement data and apply insights to enhance campaign strategies.

• Communication & Collaboration

  Excellent interpersonal, problem-solving, and organizational skills; adept at translating technical concepts for diverse audiences.

Preferred candidate profile

Immediate Opening_ Marketing and Communication Analytics