Marketing & Activation Lead

Role Overview: You will be leading the on-ground marketing and brand storytelling efforts for Actuall, a unique social platform that aims to shift focus from looks-based, swipe-first culture to one that celebrates personality. Your role will involve designing and executing student-centric campaigns at universities, building and activating a student ambassador network, planning and leading on-ground activations, creating short-form content, and working closely with the founders to shape the brand voice and product strategies. Key Responsibilities: - Design and execute student-centric campaigns at universities from ideation to execution - Build and activate a student ambassador network - Plan and lead on-ground activations including events, stunts, and campus takeovers - Create short-form content by filming, scripting, and posting content on the fly - Work directly with founders to shape brand voice, weird ideas, and product hacks - Be proactive in generating buzz and getting people talking about Actuall Qualifications Required: - 3-4 years of experience in marketing, events, or youth-focused campaigns - Strong network in college/student circles - Comfort with filming, scripting, and posting content on the fly - Ability to think creatively and embrace unconventional ideas - Startup mindset with a willingness to be hands-on, move fast, and take ownership (Note: The Additional Company Details section was omitted as it did not contain relevant job description information),