Market Mix Modelling Specialist

Ltimindtree

7 - 11 years

7 - 11 Lacs

pune

Posted:1 day ago| Platform:

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Skills Required

marketing analytics machine learning consumer insights data processing predictive modeling data visualization econometrics testing sql python

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview:

Required Skills & Qualifications:

Strong proficiency in
Python
and libraries such as
pandas, NumPy, scikit-learn, PyMC, or Stan
.

Solid understanding of
statistics
,
econometrics
, and
probabilistic modeling
.

Experience with
Bayesian methods
and
A/B testing frameworks
. Hands-on experience in
Marketing Mix Modeling
and attribution analysis. Familiarity with
data visualization tools
(e.g., Matplotlib, Seaborn, Plotly). Excellent problem-solving and communication skills.
Preferred Qualifications:
Experience with
cloud platforms
(AWS, GCP, or Azure). Knowledge of
SQL
and data engineering best practices. Background in
marketing analytics
or
consumer insights
. <

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