Manager/Dy Manager-Business Development (Cooling Tower)

Role & responsibilities

Strategic Marketing:

• Develop and implement the

  marketing strategy

  for the Cooling Tower Internals product line for FRP, induced draft, crossflow, etc.
• Conduct

  market research

  to identify new customer segments, competitive landscape, and pricing strategiesDeveloping & maintaining relationship with the leading power plant consultant for product specification incorporation in the DPR.

Business Development:

• Generate leads and support the

  sales team

  with technical presentations, brochures, and product literature.
• Identify new power plant consultants for product specification incorporation,

  B2B clients, OEMs, EPC contractors

  , consultants, and industry associations.
• Drive marketing campaigns targeting industries such as

  power plants, refineries, HVAC projects, fertilizers, and steel

  .

Branding & Communication:

• Develop marketing materials (catalogues, case studies, website content, email campaigns).
• Organize trade shows, exhibitions, webinars, and client seminars.

Sales Support & CRM:

• Assist in the preparation of

  technical proposals, RFQs, and tender documentation

  .
• Maintain CRM and track customer engagement metrics.
• Work with internal stakeholders to ensure timely delivery of promotional assets.

Market Intelligence:

• Monitor competitor activity and provide insights to senior management.
• Track technological trends in cooling systems and suggest marketing adaptations.

Preferred candidate profile

B2B marketing

cooling tower systems

Excellent communication and presentation skills.

MS Office, CRM tools (e.g., Salesforce), digital marketing platforms