Manager - Performance Marketing

Job Description

Job Information Date Opened 06/12/2025 Job Type Full time Industry FMCG/Foods/Beverage Work Experience 4-5 years City Thane State/Province Maharashtra Country India Zip/Postal Code 400601 About Us Plum is one of India’s science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.’ The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants. Job Description Key Job Responsibilities Execute customer acquisition, retention, engagement, and retargeting campaigns for web and app across marketplaces such as Amazon, Flipkart, Myntra etc Optimize campaigns to maximize ROI & ROAS with the help of A/B tests, data analysis, and identifying trends and insights. Drive New user acquisition while reducing CAC month on month Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Work with the design team to develop creative assets and messaging that resonate with the target audience. Manage relationships with external partners, including agencies, vendors, and publishers. Monitor and regulate spending across channels based on data analysis and insights. Stay on top of key trends and best practices in digital marketing, the competitive landscape, and the industry to develop winning strategies. Skills: High on learning & ability to experiment, fail and learn. Data-based decision making - can look at data, analyse it and take decisions based on that. Collaborative working - can coordinate and work with multiple members of the team. Drive/penchant for growth and driving revenue numbers. Able to work independently as well as with a team and key stakeholders in a matrix organisation. Experience Minimum 2-3 years of work experience in growth or performance marketing on channels Location: Thane, Mumbai and It's a WFO Model.