Manager - Digital Marketing

Job Description

Digital Marketing Manager - Company Overview:- Company is a leading provider of - Enterprise Resource Planning (ERP) and business automation solutions- , delivering innovative and customized solutions to businesses globally. With a strong focus on digital transformation, we are looking for an experienced - Digital Marketing Manager- to drive our brand visibility, lead generation, and online engagement strategies. - Position Overview:- The - Digital Marketing Manager- will be responsible for developing and executing digital marketing strategies to enhance brand presence, generate quality leads, and optimize marketing ROI. This role requires a data-driven marketer with expertise in - SEO, SEM, social media marketing, content marketing, email campaigns, and marketing automation. - The ideal candidate must have experience in marketing - B2B technology solutions, SaaS, or ERP software.- - Key Responsibilities:- - Develop and execute digital marketing strategies- to drive lead generation, brand awareness, and customer engagement. - SEO & SEM Management- : Optimize website content for organic search rankings and manage paid search campaigns. - Content Marketing- : Plan and oversee the creation of blogs, whitepapers, case studies, videos, and website content to position Focus Softnet as an industry leader. - Social Media Strategy- : Manage and grow the company's presence on LinkedIn, Twitter, Facebook, and other relevant platforms. - Marketing Automation- : Utilize tools like HubSpot, Marketo, or Pardot to nurture leads and streamline campaigns. - Email Marketing- : Design and implement targeted email campaigns for lead nurturing and customer retention. - Performance Analytics- : Track and analyze campaign performance, providing reports and actionable insights for continuous optimization. - PPC & Paid Media Campaigns- : Oversee Google Ads, LinkedIn Ads, and other paid marketing initiatives. - Website Management- : Collaborate with the development team to ensure website performance, UI/UX improvements, and conversion optimization. - Competitive Analysis & Market Research- : Stay updated on industry trends, competitor strategies, and emerging digital marketing techniques. - Key Qualifications & Experience:- - 5+ years of experience in - digital marketing, preferably in the ERP, SaaS, or enterprise software industry- . - Proven experience in - SEO, PPC, content marketing, and lead generation strategies.- - Strong proficiency in - Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and other digital marketing tools- - Hands-on experience with - marketing automation platforms- (HubSpot, Marketo, Pardot, etc.). - Ability to - analyze data and KPIs- to improve marketing performance. - Excellent - copywriting and content creation skills- for digital campaigns. - Strong knowledge of - B2B lead generation and inbound marketing- . - Experience working with - CRM platforms like Salesforce or Zoho- is a plus. - Bachelor's or Master's degree in - Marketing, Communications, or a related field.- - What We Offer:- - Competitive salary with - performance-based incentives. - Opportunity to work with a - leading ERP solutions provider - A collaborative and innovative work environment. - Career growth opportunities in a - fast-paced technology industry .