Manager - Brand Activation

About Us

• Enable consumer product trial/sampling
• Disseminate key product benefits
• Bring alive the brand experience for the consumer by ensuring the design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost, and superior to the competition.
  

Key Objectives

• No. of programs implemented for each brand cutting across various touchpoints (eg : Home including resident welfare associations, IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca s)
  

• I mplement and strictly monitor evaluation metrics and checklists that ensure requisite quality of people & materials for various kinds of programs
• Collection of consumer databases
• Cascading standardized training modules for brand promoters and conducting quality checks on the ground to check adherence to the same
  

• Participate in conducting pitches to onboard agencies by activation type
• Ensure adherence to standardized costs by activation type
• Regular review s based on execution quality measured through set performance criteria for the agency
  

• A udit implementation quality
• Daily/weekly/monthly reports on programs that enable timely and actionable feedback to all stakeholders
  

• Continuously drive down cost per contact through both efficient and effective means
  

Requirements

KnowledgeBrand objectives and role of consumer activation for each brand.Research methodology and techniques to evaluate activation programs.Best practices - Do's & Don'ts of different engagement points.Materials, costs, and times for fabrication of various elements involved.SkillsAbility to understand and develop standardized & measurable processes on training, audits, information flow, and evaluationInfluencing skills to ensure process adherence by both internal and external stakeholdersBudget monitoringNegotiation with agencies & vendors.AttitudeComplete ownership of the one-to-one consumer engagement touchpoint.Personal demonstration and presence in the programs to obtain unfiltered feedback.Ability to respond quickly to opportunities.Nothing is impossible approach.