Luxury Brand Management

As a Luxury Brand Management professional, your role involves shaping and executing comprehensive brand strategies to maintain the prestige, exclusivity, and aspirational appeal of luxury clients across various platforms and markets. Your responsibilities will include: - Define and execute the overall positioning, communication, and strategic direction for luxury brands to ensure exclusivity, aspirational appeal, and consistency across all digital and offline touchpoints. - Conduct in-depth market research, competitor analysis, and consumer behavior studies focused on luxury segments to identify emerging trends and guide brand strategy and innovation. - Plan and oversee digital marketing campaigns, influencer partnerships, and high-impact brand activations that embody luxury aesthetics and storytelling tailored to high-net-worth audiences. - Drive the creation of premium content, including visuals, videos, and copy, that maintains the brand's luxury tone and ensures cohesive, compelling storytelling across social media, websites, and other digital platforms. - Coordinate with internal teams and external stakeholders to deliver exceptional brand experiences and uphold and elevate brand prestige. - Adapt and customize brand strategies for the Indian luxury consumer, ensuring alignment with global standards, and monitor and localize international campaigns for optimal resonance in Indian markets. - Track key brand performance metrics such as engagement, campaign ROI, digital share of voice, and customer sentiment, and provide actionable recommendations to support continuous brand growth. In addition to the above responsibilities, the company expects you to have the ability to commute or relocate to Noida, Uttar Pradesh before starting work. This is a full-time position that requires in-person work, with the expected start date on 01/09/2025.,