LLM AI SEO Strategist (Ecommerce / AI LLM Shopping)

About Ad-Lab

Google & YouTube Ads agency for ecommerce brands

$150M+ in ad spend

Now we’re building the next channel:

LLM SEO / Generative Engine Optimization (GEO)

own and build this capability from the ground up.

The Role

LLM AI SEO Strategist

• Show up and get

  recommended, cited, and linked

  inside LLMs and AI search tools.
• Be fully

  “AI-ready” for the upcoming ecommerce boom

  as LLMs integrate shopping and product recommendations.
• Turn AI platforms into a

  real acquisition & revenue channel

  , working alongside our Google & YouTube strategies.

not

next-level ecommerce LLM SEO / GEO / AEO

What You’ll Do

LLM & GEO Strategy

• Build and own LLM SEO strategies for ecommerce brands: from “best X for Y” queries to deep buying journeys.
• Map and prioritize

  question clusters

  (e.g. “best minimalist running shoes for flat feet”, “most durable dog harness”) and design how our clients appear in those AI answers.
• Align LLM SEO with existing

  Google & YouTube

  campaigns and best-selling products.

Content & On-Site Optimization for LLMs

• Rework

  product pages, collections, and guides

  so LLMs can easily understand and summarize our clients’ offers.
• Create and brief

  answer-style content

  : FAQs, Q&A blocks, comparison pages, “best X for Y” guides, TL;DR summaries.
• Ensure content is structured so AI systems can pull clean, factual, and compelling recommendations.

Schema, Entities & Technical Foundations

• Implement and optimize

  structured data

  (Product, FAQ, Review, Organization, Breadcrumb, etc.).
• Strengthen

  brand/entity signals

  across the web (citations, profiles, reviews) so LLMs treat our clients as trusted sources.
• Work with devs (when needed) to ensure

  clean, crawlable, and AI-friendly

  site structures.

LLM Monitoring, Testing & Experimentation

• Systematically test prompts in

  ChatGPT, Claude, Gemini, Perplexity

  and similar tools across markets and personas.
• Use or help implement

  LLM SEO / GEO tools & internal trackers

  to monitor:
• How often brands are mentioned,
• In what order,
• With what sentiment,
• And whether links are given.
• Run experiments: change content, schema, and entities—and measure how this impacts LLM visibility and recommendations.

Measurement & Reporting

• Tie LLM SEO work to real outcomes:
• Branded search lift,
• Direct traffic trends,
• Assisted conversions & revenue from LLM-optimized pages.
• Build clear

  dashboards and Loom walkthroughs

  for clients and internal teams.

Education & Enablement

• Educate internal teams and clients on

  LLM SEO / GEO / AEO

  in simple language.
• Create

  playbooks, SOPs, and checklists

  so LLM SEO can be rolled out across many accounts.

You’ll Be a Great Fit If You Have

Experience

• 3–6+ years

  of hands-on SEO experience (on-page + some technical), ideally with

  ecommerce brands

  .
• Proven work with

  Shopify / BigCommerce / WooCommerce

  (PDPs, category pages, internal linking, filters).

• Demonstrated interest or experience

  in:
• LLM SEO / Generative Engine Optimization (GEO)
• Answer Engine Optimization (AEO)
• AI search / AI Overviews / LLM-based discovery.

Skills & Mindset

• Strong understanding of how

  LLMs find, summarize, and cite

  web content.
• You think in

  questions & answers

  :
• “What are people really asking?”
• “Where does our client deserve to be the answer?”
• Comfortable implementing and debugging

  JSON-LD schema

  and structured data.
• Solid grasp of

  E-E-A-T, entities, and semantic SEO

  .
• Advanced user of AI tools (ChatGPT, Claude, Gemini, Perplexity) – you’re in them

  daily

  .

• Analytical:

• Comfortable in

  GA4, GSC, Looker Studio, Sheets/Excel

  ,
• Able to design simple attribution logic for LLM-driven work.

• High ownership:

• You see this as

  building a new service line

  , not just “doing tasks”.
• You like experimenting, documenting, and turning findings into repeatable systems.

Nice to Have

• Basic

  JavaScript or Python

  skills for scraping, testing, or automating small workflows.
• Experience with

  international SEO

  or multi-language stores.
• CRO awareness – you notice when a page is not just AI-friendly, but also conversion-ready.

What We Offer

• A chance to

  build one of the first dedicated LLM SEO functions

  inside a high-performance performance marketing agency.
• Work directly with

  senior leadership

  and top-level Google/YouTube strategists.
• Remote-first, flexible culture with high standards, fast execution, and clear ownership.

playbook for how ecommerce brands win in LLMs

Apply here: