Linkedin Marketer

Greetings from Ara Discoveries Private Limited.,

Job Overview

LinkedIn Marketing Specialist

Key Responsibilities

• Content Strategy & Creation

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• Develop and execute a comprehensive LinkedIn content strategy aligned with business goals.
  
• Create engaging posts, articles, and multimedia content that resonate with our target audience.
  
• Optimize LinkedIn profiles and company pages to drive visibility and engagement.
  

• Lead Generation

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• Utilize LinkedIn to generate high-quality leads through organic and paid campaigns.
  
• Research, connect, and build relationships with potential leads, clients, and industry professionals.
  
• Use LinkedIn’s advanced search and outreach tools to target decision-makers and influencers in relevant sectors.
  

• Campaign Management

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• Plan and execute LinkedIn advertising campaigns (sponsored posts, LinkedIn InMail, etc.) to drive awareness and lead conversion.
  
• Monitor, analyze, and optimize campaign performance using LinkedIn analytics and reporting tools.
  
• Track KPIs such as impressions, engagement, conversion rates, and ROI.
  

• Engagement & Community Building

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• Engage with followers, respond to comments, and foster a community around the brand.
  
• Actively join and contribute to LinkedIn groups and industry discussions to increase brand visibility and thought leadership.
  
• Identify and collaborate with industry influencers and partners.
  

• Reporting & Analytics

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• Regularly report on LinkedIn campaign performance, including metrics and recommendations for improvement.
  
• Provide insights and suggestions based on data to refine and enhance marketing efforts.
  
• Continuously monitor industry trends and adapt strategies to remain competitive.
  

Requirements

• Proven experience as a LinkedIn marketer or in a similar digital marketing role.
  
• Expertise in creating and managing LinkedIn campaigns and content.
  
• Strong understanding of LinkedIn’s advertising platform and its tools (LinkedIn Ads, LinkedIn Analytics, etc.).
  
• Strong analytical skills with the ability to interpret data and improve marketing strategies.
  
• Experience with LinkedIn Sales Navigator, InMail, and other LinkedIn lead-generation tools is a plus.
  

If you are interested , please share your resume to sowmiya.kannan@aradiscoveries.com or contact 8110034341.