Lifecycle Automation Specialist

Position Summary

Lifecycle Automation Specialist

This role ensures that automation systems work seamlessly in the backgroundmanaging data flow, maintaining data hygiene, launching campaigns on time, and ensuring messages reach the right members. Reporting to the Lifecycle Automations Manager, youll collaborate closely with the CRM, Member Experience, Tech, and Product teams.

This opportunity is ideal for a technically minded individual looking to grow their career at the intersection of marketing, automation, and data. You'll gain hands-on experience with leading MarTech tools including Braze, Hightouch, Snowflake, and Intercomenabling smarter, faster, and more personalised customer journeys.

Key Stakeholder Relationships

Internal:

• Data & Analytics
• Product Team
• Sales
• Tech (Dev/IT)
• Business Development
• Member Experience
• Performance & Growth
• Brand & Content
• Compliance

External:

• Platform Vendors
• Creative Agencies
• Outsourcing Partners
• Training Providers

Key Responsibilities

• Support implementation of lifecycle marketing strategies using SQL and JavaScript-powered automations.
• Help maintain and improve automation workflows, progressively taking on greater responsibility.
• Translate strategic objectives into actionable marketing plans.

• Develop basic JavaScript for use in automation platforms.
• Troubleshoot issues in marketing tech stack and work with IT/Dev teams on implementations.

• Use SQL to analyse marketing and customer interaction data.
• Assist in maintaining data models and ETL processes.
• Support reporting and dashboard creation to track key metrics.

• Assist in A/B testing setup and analysis across various channels.
• Contribute to testing frameworks and continuous optimisation of campaigns.

• Support the rollout of new communication channels and initiatives.
• Maintain strong relationships with vendors and cross-functional teams.
• Act as a liaison between marketing and other departments to ensure alignment on capabilities and projects.

• Assist with maintaining integrations across channels such as:

• Email:

  HTML/CSS development, basic JavaScript

• SMS

• Live Chat & Messengers

• Bots

• SDK Implementations:

  Push notifications, content cards

• Emerging Channels

• Use version control systems (e.g., Git) to manage marketing automation code.
• Assist in maintaining technical documentation and knowledge base articles.

• Ensure all marketing activities comply with relevant laws (e.g., GDPR, Spam Act).
• Apply secure coding practices and assist in audits to identify system vulnerabilities.

Experience and Capabilities

• 3+ years in marketing operations, CRM, or automation execution roles.
• Experience in lifecycle marketing and multi-channel campaign execution.
• Understanding of email and SMS marketing best practices.
• Familiarity with A/B testing concepts.
• Exposure to project management methodologies.

• Experience with tools like Braze, Marketo, Salesforce Marketing Cloud, Adobe, or Klaviyo is valuable.
• Basic proficiency in HTML, CSS, and JavaScript (especially for email/web environments).
• Familiarity with SQL; willingness to grow expertise.
• Understanding of JSON, APIs, and webhooks.
• Willingness to learn version control tools like Git.

• Foundational analytical skills with a data-driven mindset.
• Interest in segmentation, debugging, and workflow optimisation.
• Ability to communicate technical concepts clearly and effectively.

• Quick learner and adaptable to evolving technologies.
• Self-motivated and proactive.
• Passionate about staying current with MarTech trends.