Position Title: Chief Executive Officer (CEO) Reports To: Board of Directors / Promoter Location: Head Office (with travel to store locations, supply chain hubs, and farms) Employment Type: Full-Time / Permanent Role Purpose To lead and scale a mission-driven modern organic retail business by providing strategic direction, operational leadership, and business excellence. The CEO will be responsible for profitably growing the brand’s footprint across physical retail, e-commerce, and omnichannel platforms while maintaining its core values of sustainability, health, and ethical sourcing. The role requires a deep understanding of retail dynamics, consumer behavior, supply chain of organic products, and digital transformation. Key Responsibilities 1. Strategic Leadership & Business Growth Define and drive the long-term vision, strategy, and business roadmap. Identify expansion opportunities across urban markets via new stores, digital platforms, and partner channels. Oversee business planning, budgeting, and execution aligned to revenue and profitability goals. 2. Retail Operations & Customer Experience Ensure operational excellence across all stores with a focus on product quality, in store experience, and brand ethos. Build a high-performance retail and supply chain team focused on execution and innovation. Monitor store performance metrics including footfall, conversion, AOV, and NPS. 3. Product, Brand & Marketing Strategy Collaborate with product and sourcing teams to curate and scale authentic, traceable organic offerings. Guide marketing teams on brand positioning, customer acquisition, and loyalty programs. Drive community engagement and thought leadership in the organic and sustainable living space. 4. Digital & Omnichannel Development Accelerate e-commerce and D2C strategy across web, app, and marketplaces. Ensure a seamless customer experience across physical and digital touchpoints. Leverage technology for CRM, personalization, and operational automation. 5. Supply Chain & Vendor Management Oversee end-to-end supply chain from farm to shelf to ensure freshness, transparency, and sustainability. Build strong farmer/vendor networks and long-term partnerships with ethical suppliers. Implement traceability systems and quality assurance protocols. 6. Financial Management & Governance Own the P&L, capital allocation, cost optimization, and fundraising efforts (if required). Report regularly to the Board with performance insights, risks, and strategic updates. Ensure legal, regulatory, and ESG compliance across all operations. 7. Leadership & Culture Build a purpose-driven, agile, and customer-centric organizational culture. Attract, retain, and mentor a senior leadership team with cross-functional excellence. Champion diversity, sustainability, and employee well-being as core cultural pillars. Key Interfaces Internal: Board of Directors, CXOs (Retail, Finance, Marketing, Operations, Supply Chain) External: Investors, Farmer Groups, FSSAI & Regulatory Bodies, Tech & Retail Partners, Vendors Success Metrics (KPIs) Revenue & Same-Store Sales Growth EBITDA & Profitability Margins Customer Retention and NPS Omnichannel Sales % Store Expansion Success Rate Supply Chain Fulfillment & Product Freshness Index Employee Retention at Leadership Level Ideal Profile Postgraduate in Business Management / Retail / Strategy from a reputed institute 15–20 years of experience with at least 5 years in P&L leadership roles in retail/FMCG/organic/consumer businesses Proven track record of scaling retail operations (brick-and-mortar and digital) Passion for health, sustainability, and ethical consumerism Strong business acumen, entrepreneurial mindset, and stakeholder management skills Job Types: Full-time, Permanent Pay: ₹5,000,000.00 - ₹10,000,000.00 per year Schedule: Day shift Application Question(s): How may years of experience do you have within the FMCG business? Location: Ahmedabad, Gujarat (Required) Willingness to travel: 50% (Required) Work Location: In person Application Deadline: 14/07/2025

Position Title: Chief Executive Officer (CEO) Reports To: Board of Directors / Promoter Location: Head Office (with travel to store locations, supply chain hubs, and farms) Employment Type: Full-Time / Permanent Role Purpose To lead and scale a mission-driven modern organic retail business by providing strategic direction, operational leadership, and business excellence. The CEO will be responsible for profitably growing the brand’s footprint across physical retail, e-commerce, and omnichannel platforms while maintaining its core values of sustainability, health, and ethical sourcing. The role requires a deep understanding of retail dynamics, consumer behavior, supply chain of organic products, and digital transformation. Key Responsibilities 1. Strategic Leadership & Business Growth Define and drive the long-term vision, strategy, and business roadmap. Identify expansion opportunities across urban markets via new stores, digital platforms, and partner channels. Oversee business planning, budgeting, and execution aligned to revenue and profitability goals. 2. Retail Operations & Customer Experience Ensure operational excellence across all stores with a focus on product quality, in store experience, and brand ethos. Build a high-performance retail and supply chain team focused on execution and innovation. Monitor store performance metrics including footfall, conversion, AOV, and NPS. 3. Product, Brand & Marketing Strategy Collaborate with product and sourcing teams to curate and scale authentic, traceable organic offerings. Guide marketing teams on brand positioning, customer acquisition, and loyalty programs. Drive community engagement and thought leadership in the organic and sustainable living space. 4. Digital & Omnichannel Development Accelerate e-commerce and D2C strategy across web, app, and marketplaces. Ensure a seamless customer experience across physical and digital touchpoints. Leverage technology for CRM, personalization, and operational automation. 5. Supply Chain & Vendor Management Oversee end-to-end supply chain from farm to shelf to ensure freshness, transparency, and sustainability. Build strong farmer/vendor networks and long-term partnerships with ethical suppliers. Implement traceability systems and quality assurance protocols. 6. Financial Management & Governance Own the P&L, capital allocation, cost optimization, and fundraising efforts (if required). Report regularly to the Board with performance insights, risks, and strategic updates. Ensure legal, regulatory, and ESG compliance across all operations. 7. Leadership & Culture Build a purpose-driven, agile, and customer-centric organizational culture. Attract, retain, and mentor a senior leadership team with cross-functional excellence. Champion diversity, sustainability, and employee well-being as core cultural pillars. Key Interfaces Internal: Board of Directors, CXOs (Retail, Finance, Marketing, Operations, Supply Chain) External: Investors, Farmer Groups, FSSAI & Regulatory Bodies, Tech & Retail Partners, Vendors Success Metrics (KPIs) Revenue & Same-Store Sales Growth EBITDA & Profitability Margins Customer Retention and NPS Omnichannel Sales % Store Expansion Success Rate Supply Chain Fulfillment & Product Freshness Index Employee Retention at Leadership Level Ideal Profile Postgraduate in Business Management / Retail / Strategy from a reputed institute 15–20 years of experience with at least 5 years in P&L leadership roles in retail/FMCG/organic/consumer businesses Proven track record of scaling retail operations (brick-and-mortar and digital) Passion for health, sustainability, and ethical consumerism Strong business acumen, entrepreneurial mindset, and stakeholder management skills Job Types: Full-time, Permanent Pay: ₹5,000,000.00 - ₹10,000,000.00 per year Schedule: Day shift Application Question(s): How may years of experience do you have within the FMCG business? Location: Ahmedabad, Gujarat (Required) Willingness to travel: 50% (Required) Work Location: In person Application Deadline: 14/07/2025

‍Head – Marketing Position Title: Head – Marketing Reports To: Chief Executive Officer (CEO) Location: Head Office (with travel to stores, agencies, and partner events) Function: Marketing – Brand, Digital, Customer & Growth Employment Type: Full-Time / Permanent Role Purpose To lead the marketing function for a fast-growing modern organic retail business, driving brand growth, customer acquisition, retention, and category leadership. The role requires a strategic marketer with deep experience in FMCG and e-commerce, capable of blending traditional brand-building with performance-driven digital marketing. The Head of Marketing will oversee end-to-end brand, product, and customer lifecycle strategies across retail, digital, and omnichannel formats. Key Responsibilities 1. Brand Strategy & Positioning Define and evolve the brand architecture and messaging for the organic product portfolio. Develop high-impact brand campaigns that drive awareness, trust, and differentiation. Ensure consistency in tone, visual identity, and positioning across all channels. 2. Digital Marketing & Performance Growth Own end-to-end digital marketing strategy including SEO, SEM, social, email, content, influencer, and affiliate programs. Lead e-commerce acquisition and retention campaigns with ROI focus (CAC, ROAS, LTV). Deploy marketing automation tools for CRM, remarketing, and customer lifecycle engagement. 3. Retail Marketing & In-Store Experience Develop in-store communication strategy (POS, promotions, loyalty programs). Plan and execute regional and national activations to drive footfalls and conversions. Work with merchandising and retail ops teams to align marketing efforts at store level. 4. Category & Product Marketing Support category managers with product launches, pricing strategies, and packaging inputs. Design GTM plans for new SKUs across retail and digital channels. Champion the sustainability and health narrative in product storytelling. 5. Customer Insights & Analytics Leverage analytics tools and market research to identify trends, opportunities, and gaps. Track marketing KPIs: brand awareness, customer acquisition, NPS, churn rate, CLV. Use insights to drive personalization, loyalty, and omnichannel campaign planning. 6. Agency & Budget Management Manage creative, media, PR, influencer, and digital agencies. Own and optimize the annual marketing budget, ensuring measurable ROI. Negotiate contracts, deliverables, and performance KPIs with partners. 7. Leadership & Team Development Build and lead a high-performing team across brand, digital, and retail marketing. Encourage experimentation, learning, and agile execution in the marketing function. Foster a purpose-driven, customer-obsessed marketing culture. Key Interfaces Internal: CEO, Sales/Retail Ops, Category, Product, Tech, CX, Finance External: Creative & Media Agencies, Research Firms, PR, Influencers, E-commerce Marketplaces Success Metrics (KPIs) Brand Awareness & Consideration Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Customer Lifetime Value (CLV) In-Store Footfall & Conversion Rate NPS and Customer Satisfaction Digital Traffic & Engagement Ideal Candidate Profile MBA in Marketing / Business from a top-tier institute 12–18 years of experience in FMCG, D2C, or modern retail, with strong exposure to e-commerce/digital-first models Proven success in building consumer brands and scaling growth through digital and omnichannel strategies Strong commercial acumen and experience managing high-impact brand budgets Passion for wellness, sustainability, and consumer-centric storytelling Excellent leadership, communication, and agency management skills Job Types: Full-time, Permanent Pay: ₹5,000,000.00 - ₹8,000,000.00 per year Schedule: Day shift Application Question(s): How many years of experience do you have within the FMCG industry? Location: Ahmedabad, Gujarat (Required) Willingness to travel: 50% (Required) Work Location: In person Application Deadline: 14/07/2025