CEO

Position Title: Chief Executive Officer (CEO)

Reports To: Board of Directors / Promoter

Location: Head Office (with travel to store locations, supply chain hubs, and farms)

Employment Type: Full-Time / Permanent

Role Purpose

To lead and scale a mission-driven modern organic retail business by providing strategic

direction, operational leadership, and business excellence. The CEO will be responsible for

profitably growing the brand’s footprint across physical retail, e-commerce, and omnichannel

platforms while maintaining its core values of sustainability, health, and ethical sourcing. The

role requires a deep understanding of retail dynamics, consumer behavior, supply chain of

organic products, and digital transformation.

Key Responsibilities

1. Strategic Leadership & Business Growth

• Define and drive the long-term vision, strategy, and business roadmap.

• Identify expansion opportunities across urban markets via new stores, digital

platforms, and partner channels.

• Oversee business planning, budgeting, and execution aligned to revenue and

profitability goals.

2. Retail Operations & Customer Experience

• Ensure operational excellence across all stores with a focus on product quality, in

store experience, and brand ethos.

• Build a high-performance retail and supply chain team focused on execution and

innovation.

• Monitor store performance metrics including footfall, conversion, AOV, and NPS.

3. Product, Brand & Marketing Strategy

• Collaborate with product and sourcing teams to curate and scale authentic, traceable

organic offerings.

• Guide marketing teams on brand positioning, customer acquisition, and loyalty

programs.

• Drive community engagement and thought leadership in the organic and sustainable

living space.

4. Digital & Omnichannel Development

• Accelerate e-commerce and D2C strategy across web, app, and marketplaces.

• Ensure a seamless customer experience across physical and digital touchpoints.

• Leverage technology for CRM, personalization, and operational automation.

5. Supply Chain & Vendor Management

• Oversee end-to-end supply chain from farm to shelf to ensure freshness,

transparency, and sustainability.

• Build strong farmer/vendor networks and long-term partnerships with ethical

suppliers.

• Implement traceability systems and quality assurance protocols.

6. Financial Management & Governance

• Own the P&L, capital allocation, cost optimization, and fundraising efforts (if

required).

• Report regularly to the Board with performance insights, risks, and strategic updates.

• Ensure legal, regulatory, and ESG compliance across all operations.

7. Leadership & Culture

• Build a purpose-driven, agile, and customer-centric organizational culture.

• Attract, retain, and mentor a senior leadership team with cross-functional excellence.

• Champion diversity, sustainability, and employee well-being as core cultural pillars.

Key Interfaces

• Internal: Board of Directors, CXOs (Retail, Finance, Marketing, Operations, Supply Chain)

• External: Investors, Farmer Groups, FSSAI & Regulatory Bodies, Tech & Retail Partners,

Vendors

Success Metrics (KPIs)

• Revenue & Same-Store Sales Growth

• EBITDA & Profitability Margins

• Customer Retention and NPS

• Omnichannel Sales %

• Store Expansion Success Rate

• Supply Chain Fulfillment & Product Freshness Index

• Employee Retention at Leadership Level

Ideal Profile

• Postgraduate in Business Management / Retail / Strategy from a reputed institute

• 15–20 years of experience with at least 5 years in P&L leadership roles in

retail/FMCG/organic/consumer businesses

• Proven track record of scaling retail operations (brick-and-mortar and digital)

• Passion for health, sustainability, and ethical consumerism

• Strong business acumen, entrepreneurial mindset, and stakeholder management skills

Job Types: Full-time, Permanent

Pay: ₹5,000,000.00 - ₹10,000,000.00 per year

Schedule:

• Day shift

Application Question(s):

• How may years of experience do you have within the FMCG business?

Location:

• Ahmedabad, Gujarat (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person

Application Deadline: 14/07/2025