Lead - Salesforce Marketing Cloud

Role Overview: As a Marketing Automation Specialist, you will be responsible for leading the design, development, and execution of integrated marketing automation campaigns across multiple channels. You will manage complex Marketing Cloud projects to ensure timely delivery and successful implementation. Your role will involve developing and maintaining sophisticated email marketing programs, including segmentation, personalization, A/B testing, and automation. Additionally, you will manage and optimize mobile marketing campaigns, integrating marketing automation with other Salesforce products like Sales Cloud and Service Cloud. Key Responsibilities: - Lead the design, development, and execution of integrated marketing automation campaigns. - Manage complex Marketing Cloud projects for timely delivery and successful implementation. - Develop and maintain sophisticated email marketing programs with segmentation, personalization, A/B testing, and automation. - Manage and optimize mobile marketing campaigns, including SMS, MMS, and push notifications. - Integrate marketing automation with other Salesforce products such as Sales Cloud and Service Cloud. - Analyze campaign performance data to identify trends, measure ROI, and make data-driven recommendations for optimization. - Collaborate with cross-functional teams including marketing, sales, and product to ensure alignment and achieve business objectives. - Stay updated on the latest Salesforce Marketing Cloud features and best practices. - Lead and mentor junior team members on Salesforce Marketing Cloud best practices. - Provide thought leadership and expertise on email marketing and digital marketing best practices. Qualifications Required: - Salesforce Marketing Cloud Platform Expertise with 7 to 14 years of experience. - Experience in several end-to-end SFMC implementations. - Thorough knowledge of all core Marketing Cloud products including Email Studio, Journey Builder, Mobile Studio, Social Studio, Advertising Studio, Content Builder, Marketing Cloud Connect Interaction Studio, Data Studio. - Expertise in advanced features like predictive modeling, AI-powered personalization, and complex journey orchestration. - Strong understanding of integrating using Marketing Cloud Connect with other Salesforce products (Sales Cloud, Service Cloud, Commerce Cloud) and external systems. - Ability to manage user permissions, data extensions, and other administrative tasks within the platform. - Proficiency in AMPscript, SSJS, SQL, HTML, CSS, and JavaScript for advanced customizations and integrations. - Experience with REST/SOAP APIs for connecting Marketing Cloud with other systems. - Ability to extract, transform, and load (ETL) data from various sources for data manipulation.,