Lead Generation - Automotive

Lead Generation

Location

Employment Type

Job Overview:

We are seeking a proactive and results-driven Lead Generation Specialist to identify potential customers, generate high-quality leads, and expand our customer base. The ideal candidate will have a strong background in market research, B2B outreach via LinkedIn, email marketing, and cold calling. This role plays a crucial part in driving the growth of our company by developing and nurturing meaningful client relationships.

Key Responsibilities:

1.

• Conduct in-depth market research to identify potential industries and businesses that align with our product offerings.
• Analyze industry trends and customer pain points to tailor outreach strategies.

2.

• Build and maintain a database of prospective clients using LinkedIn, CRM tools, and online directories.
• Identify decision-makers within target organizations, including procurement managers, business owners, and engineers.

3.

• Initiate personalized LinkedIn outreach campaigns to connect with potential leads.
• Draft and send customized email campaigns to nurture prospects.
• Make cold calls to introduce our products, understand customer needs, and schedule meetings with decision-makers.

4.

• Track and manage leads through the sales funnel using CRM tools.
• Maintain consistent follow-ups to convert leads into sales opportunities.

5.

• Analyze outreach performance metrics and suggest improvements to enhance lead conversion rates.
• Provide weekly/monthly reports on lead generation activities and outcomes.

Qualifications and Skills:

• Education: Bachelors degree in Business Administration, Marketing, or a related field.
• Experience :2+ years of experience in lead generation, market research, or sales.
• Proven track record of successfully generating and converting leads in a B2B environment.

Technical Skills:

• Proficiency in LinkedIn Sales Navigator, CRM software (e.g., HubSpot, Salesforce), and email marketing tools.
• Basic knowledge of Microsoft Excel or Google Sheets for lead tracking.
• Soft Skills: Excellent verbal and written communication skills.
• Strong interpersonal skills to build rapport with potential clients.
• Self-motivated, goal-oriented, and detail-driven.