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Lead - Demand Planning & Growth

0 years

0 Lacs

bengaluru karnataka india

Posted:2 days ago| Platform: Foundit logo

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Skills Required

merchandising strategy digital marketing campaigns crm campaign management up-sell strategies customer segmentation on-site search optimization creative oversight quality control

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities
  • Merchandising Strategy & Storefront Optimization:
  • Develop and execute a comprehensive on-site merchandising strategy that aligns with B2B customer needs, sales goals, and market trends.
  • Manage product categorization, on-site search optimization, and implement effective cross-sell/up-sell strategies to increase Average Order Value (AOV).
  • Utilize data to analyze user behavior, conversion funnels, and customer journeys.
  • Identify friction points and opportunities for optimization; design and implement A/B tests to improve key metrics like clickthrough rate, conversion rate and user engagement.
  • Marketing & CRM Campaign Management:
  • Design, launch, and manage end-to-end digital marketing campaigns across various channels to drive traffic and engage.
  • Lead the strategy and execution of all CRM campaigns (email, SMS, push notifications) to acquire, drive repeat purchases, and reduce churn.
  • Develop customer segmentation strategies to deliver personalized marketing messages, offers, and content.
  • Monitor and report on campaign performance against key metrics (CAC, ROI, LTV), providing actionable insights for continuous improvement.
  • Promotions, Deals & App Engagement:
  • Plan, configure, and execute a promotional calendar, including deals, volume-based discounts, and exclusive offers tailored for different B2B customer segments.
  • Manage the implementation of all promotional activities on mobile app, ensuring a seamless user experience.
  • Develop and run app-exclusive campaigns to drive downloads, user activation, and repeat usage.
  • Storefront Maintenance & Creative Oversight:
  • Oversee the day-to-day maintenance and health of the B2B eCommerce storefront and app, ensuring product information is accurate, pricing is correct, banners are current, and all site functionalities are working flawlessly.
  • Collaborate with design teams or external agencies to brief and develop compelling creative assets (banners, ad copy, email templates, landing pages).
  • Perform quality control (QC) on all creative and copy, ensuring it is on-brand, error-free, and optimized for the intended channel and audience before deployment.

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