Lead- Customer Acquisition

ou could be the right candidate if you

• At least 8-10 years of experience in performance marketing preferably in insurance / ecommerce category with a proven track record of at least 5 years leading performance marketing capabilities including customer acquisition and retention strategies
• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative.
• Thrive in environments that celebrate co-creation and collaboration.
• Have high resilience - can manage yourself, your teams and your peers when faced with ambiguity or

failure

• Preferably Master s Degree in Marketing or relevant field.

This could be the gig for you if you

• Are passionate about consumer behavior and culture; enjoy spending time with customers to understand what they want. Have an attentive ear to listen to new ideas.
• Join hands with other colleagues to solve for the customer.
• Have the ability and willingness to be hands-on with strong attention to detail.
• Can work independently and handle multiple concurrent initiatives.
• Like to work in a culture where everyone can see what others are doing.
• Take help from others when stuck and encourage others when there are setbacks.
• Take full responsibility for your team s contribution output while thinking wing-to-wing across the organization.
• Are passionate about setting up best-in-class capabilities from scratch