K2America is a Web Development and Digital Marketing Agency based in Little Rock, Arkansas, USA and have a subsidiary entity in India. We are looking Digital Marketing for our client who is in Building material Supply Industry! Job Description: Sales Reporting & Analysis Develop monthly/quarterly sales reports highlighting top-selling materials and underperforming categories. Identify reasons for sales declines (seasonality, pricing, competition, campaigns) and recommend corrective strategies. Track customer behavior, lead sources, and ROI across digital channels. SEO & Website Optimization Conduct keyword research for stone/quartz-related products and services. Optimize website content, product pages, and blogs for organic search ranking. Implement on-page, off-page, and technical SEO strategies. Monitor site performance and recommend improvements for user experience and conversions. Paid Media Campaigns Plan, launch, and manage Google Ads campaigns (Search, Display, Shopping, and Retargeting). Optimize campaigns for CPL (Cost per Lead) and ROI. Monitor A/B testing, ad creatives, and keyword performance. Social Media Marketing Create and schedule engaging content across platforms (Facebook, Instagram, LinkedIn, Pinterest). Run paid campaigns targeting contractors, interior designers, homeowners, and businesses. Track engagement, growth, and conversions through analytics tools. Content Marketing Develop blog posts, case studies, and visual content (videos, reels, infographics) to showcase installations and product benefits. Collaborate with sales/installation teams to create customer success stories. Ensure all content aligns with brand voice and educates target audiences. Email Marketing & CRM Build and manage email campaigns for promotions, new arrivals, and client education. Segment email lists for contractors, B2B, and B2C customers. Track open rates, CTR, and lead conversions. Analytics & Reporting Use Google Analytics, Search Console, and other tools to monitor traffic and conversions. Provide weekly/monthly insights to management with actionable recommendations. Brand & Competitor Monitoring Research competitor digital strategies in stone/quartz distribution. Benchmark performance and identify new opportunities. Local SEO & Listings Optimize Google My Business and local directory listings. Drive foot traffic and local leads through geotargeted campaigns. Collaboration with Sales Teams Align digital marketing strategies with sales objectives. Share insights to improve sales approaches and product positioning. Budget & ROI Management Manage digital marketing budgets effectively. Ensure ad spends align with revenue goals. Influencer & Partnership Marketing Collaborate with interior designers, architects, and home improvement influencers. Develop partnerships to expand brand reach. Reputation Management Monitor and respond to online reviews (Google, Houzz, Yelp). Implement strategies to encourage positive customer feedback. Innovation & Trends Stay updated on the latest digital marketing, SEO, and stone industry trends. Test new tools, platforms, and campaign strategies. Lead Generation Optimization Implement landing pages, lead forms, and call-to-action strategies. Nurture leads into paying customers through marketing funnels. Crisis & Gap Management Quickly assess underperforming campaigns and implement corrective action. Support sales recovery efforts in low-performing months. Project Management Coordinate multiple campaigns, ensuring timely execution and delivery. Work with external vendors, designers, or agencies if needed. Reporting to Management Present performance updates to leadership with clear insights on what’s working, what’s not, and next steps. Qualifications Bachelor’s degree in Marketing, Business, or related field. Proven experience (3–5+ years) in digital marketing, preferably in construction, interiors, or related industries. Strong knowledge of Google Ads, SEO, Analytics, and social media platforms. Excellent communication and analytical skills. Experience in B2B and B2C marketing is a plus.
K2America is a Web Development and Digital Marketing Agency based in Little Rock, Arkansas, USA and have a subsidiary entity in India. The position is for our Client, who is a growing countertop business specializing in high-quality stone surfaces, including granite, quartz, and marble. Our mission is to deliver beautiful, precise, and durable countertops while providing excellent customer service. We’re seeking a motivated, detail-oriented professional to join our team and make valuable contributions both technically and creatively. Job Type: Full-Time Responsibilities: Review house and cabinet plans to extract accurate countertop dimensions. Create detailed CAD drawings for fabrication, including cutouts, edge profiles, and seams. Prepare quotes and cost estimates based on measurements, materials, and labor. Collaborate with sales team and clients to ensure designs meet expectations. Prepare CNC-ready files and maintain organized digital archives. Ensure all drawings meet company standards for precision and quality. Manage project timelines from initial quote to final installation. Coordinate with fabricators, installers, and suppliers to ensure on-time delivery. Monitor and track ongoing projects , deadlines, and budgets. Conduct site checks and verify field measurements when needed. Support installation crews with detailed install drawings and technical notes. Troubleshoot and resolve design, measurement, or installation issues. Document all project phases and maintain accurate job records. Manage company social media accounts (Instagram, Facebook, TikTok, LinkedIn, etc.). Create engaging content showcasing countertops, installations, and company culture. Capture project photos/videos for marketing use. Track social media analytics and adjust strategies to generate leads. Engage with online audiences, respond to inquiries, and grow brand visibility. Qualifications: Proficiency in AutoCAD or similar CAD software. Experience in countertop, cabinetry, or construction industry preferred. Strong understanding of measurements, blueprints, and shop drawings. Ability to prepare accurate quotes and cost breakdowns. Excellent project management and organizational skills. Strong communication and problem-solving abilities. Knowledge of social media management and basic marketing skills. What We Offer: Competitive salary based on experience. Opportunities for career growth in a fast-expanding company. A collaborative and supportive team environment. Hands-on involvement in exciting projects from design to installation.