Junior Copywriter

As a Copywriter in this role, your responsibilities will include: - Writing clear, engaging, and persuasive copy for websites, landing pages, blogs, email campaigns, ads, social media, and product descriptions. - Collaborating with marketing, design, and product teams to ensure messaging consistency across all channels. - Translating complex educational/technical concepts into simple, relatable, and impactful communication. - Developing brand voice and tone guidelines tailored to different audience segments (students, parents, educators, B2B clients). - Conducting competitor and market research to create content that stands out in the EdTech space. - Optimizing content for SEO, conversions, and user experience. - Editing and proofreading copy to maintain high quality, accuracy, and brand alignment. Qualifications required for this role: - 2+ years of proven experience as a copywriter, ideally in EdTech, SaaS, or related industries. - Strong portfolio showcasing a variety of copy across digital platforms (web, email, ads, social media, blogs). - Excellent command of written English with strong grammar, editing, and storytelling skills. - Familiarity with SEO best practices and digital marketing strategies. - Ability to write for different tones and audiences (B2C and B2B). - Strong research skills to understand target audiences and industry trends. - Collaborative mindset with the ability to work across teams. In addition to the above qualifications, it would be nice to have experience in performance-driven marketing copy (paid ads, email funnels, conversion pages), understanding of the education/learning industry, pedagogy, or instructional design, and basic knowledge of content analytics and A/B testing. This company offers a competitive salary and benefits package, an opportunity to work on impactful projects shaping the future of education, a collaborative and growth-driven work culture, as well as learning and development opportunities.,