Job Opening For Social Media Marketing - Chennai Location

2 - 4 years

5 - 9 Lacs

Posted:3 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role: Social Media Marketing Associate Events & Brand Solutions

Objective:

We're looking for a digitally fluent, content-focused marketer to join our team full-time. In this role, you'll work closely with the Assistant Manager of Digital Marketing to shape the digital presence of some of our flagship properties.

You'll help drive day-to-day content creation and execution across platforms, contribute to larger campaign strategies, and play a role in integrating digital touchpoints into our on-ground event experiences.

Role & responsibilities

  • Plan, schedule, and manage content calendars for events, client activations, and brand IPs across Instagram, LinkedIn, Twitter/X, and Facebook.
  • Develop engaging content across formats from static creatives and reels to countdowns, polls, carousels, and promotional posts.
  • Cover events in real time, capturing key moments, visuals, and narratives that resonate with digital audiences.
  • Collaborate with design, editorial, and marketing teams to ensure brand alignment across content.
  • Contribute to influencer collaborations and content seeding across digital communities.
  • Support the execution of performance marketing campaigns aimed at lead generation and audience acquisition for both editorial and client-led events.
  • Bring creative thinking to campaign planning from unique concepts to format innovation with a focus on delivering standout engagement.
  • Monitor analytics, prepare post-event performance reports, and provide insights to improve future campaigns.
  • Assist in digital integration efforts across hybrid events and webinars.

Preferred candidate profile

  • A degree in Marketing, Mass Communication, Media Studies, or a related field.
  • 12 years of experience in a digital or social media role, preferably within the media, events, or content space.
  • Experience in running or supporting performance campaigns across digital platforms.
  • Strong understanding of social media platforms and current digital trends.
  • Good copywriting and storytelling instincts; knowledge of Canva or basic video editing is a plus.
  • Ability to work under tight timelines, manage multiple projects, and collaborate with cross-functional teams.
  • A creative, problem-solving mindset and an interest in shaping campaigns that are both effective and original.

Interested?

Regards,

HR Team

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THG Publishing

Publishing

London

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