Role Overview: We are seeking a highly skilled Performance Marketing Specialist to manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and X Ads. The ideal candidate will have a deep understanding of digital advertising strategies, audience targeting, budget management, and data-driven decision-making to maximize ROI. Key Responsibilities: Plan, create, and manage paid ad campaigns across Google, Facebook, LinkedIn, and X. Conduct keyword research, audience segmentation, and competitor analysis to improve ad performance. Optimize campaigns through A/B testing, bid adjustments, and performance tracking. Monitor key performance metrics (CTR, CPC, CPA, ROAS) and generate detailed reports. Collaborate with the content and design teams to create engaging ad creatives and copy. Stay updated on advertising trends, platform updates, and industry best practices. Manage and allocate advertising budgets effectively to achieve the best results. Requirements: Proven experience in Google Ads, Facebook Ads, LinkedIn Ads, and X Ads. Strong analytical skills with expertise in Google Analytics, Facebook Business Manager, and other ad performance tools. Ability to manage multiple campaigns simultaneously and meet performance goals. Experience in B2B or SaaS marketing is a plus. Strong communication and reporting skills. Preferred Qualifications: Google Ads & Meta Certifications are a plus. Experience in conversion rate optimization (CRO) and landing page testing. If you’re passionate about performance marketing and enjoy scaling digital ad campaigns, we’d love to hear from you! Show more Show less