Internship-Digital Marketing & Operations

Job Description – Digital Marketing Intern (1–2 Months)

Company: Xerago
Location: [Add location or “Remote”]
Duration: 1–2 Months

Xerago is seeking a highly motivated Digital Marketing Intern to support the setup, planning, and operations of a multi-character digital content ecosystem. This role involves hands-on work across account creation, digital identity building, content planning, and operational support. Ideal for candidates interested in social media, branding, and digital storytelling.

Role & Responsibilities1. Digital Account Setup & Platform Management

• Create and manage social media accounts across TikTok, YouTube, Instagram, and backup Gmail IDs.
• Secure reserved handles on Facebook, LinkedIn, Reddit, Snapchat, X, and Pinterest.
• Set up YORN accounts for future integration.
• Organize cloud storage (Drive/Dropbox) for assets, scripts, and videos.
• Set up shared password management tools (Bitwarden/LastPass).
• Configure analytics dashboards (Meta, TikTok, YouTube Studio).

2. Digital Identity & Character Building

• Develop persona sheets, bios, and self-descriptions for three digital characters.
• Define collective and individual target groups and brand objectives.
• Finalize tone, identity rules, visual styles, and voice samples.
• Prepare disclaimers, sensitive-topic guidelines, and platform compliance plans.
• Plan backup strategies for AI content restrictions.

3. Content Planning & Strategy

• Create content buckets, scripts, and test reels for each character.
• Build posting calendars and cross-character communication plans.
• Generate FAQs and predictable-response templates.
• Set up trend-monitoring tools for hashtags, events, celebrities, and emerging topics.
• Establish crisis-handling protocols, viral-response plans, and AB testing frameworks.

4. Operations & Performance Management

• Define SOPs for posting workflows and basic automation.
• Track daily/weekly analytics across platforms.
• Support monthly content and growth reviews.
• Assist in server/hosting setup for future digital infrastructure.
• Contribute to collaboration plans with creators, brands, and communities.
• Support recruitment efforts for a future full-time content manager.

Requirements

• Strong interest in digital marketing, social media, and content creation.
• Excellent organization, communication, and multitasking skills.
• Basic understanding of analytics, cloud tools, and social platforms.
• Willingness to learn quickly and work hands-on with dynamic tasks.

Job Type: Internship
Contract length: 2 months

Pay: ₹7,000.00 - ₹8,000.00 per month

Benefits:

• Food provided

Work Location: In person