International Marketing Manager

Focus

Indicators

Financial/ Business

• Mine and leverage opportunities for strategic alliances with HCFs/ Medical Tourism agencies
• Conduct market survey to identify the new entrants in the market, competitor activities and brand recall of the organization.
• Analyze the information and identify the strengths, weakness, opportunities and threats of the organization.
• Identify the area or the specialty that needs to be focused either through live workshops, overseas CME programs, conducting clinics etc.
• Preparing business plan & marketing budget with proper execution.
• Critically review the performance in terms of market share, number of CME & other programs conducted, increase in number of referral doctors, healthcare facilitators, and corporate activities to achieve the desired targets.

People

• Hire BD representatives and set performance objectives for team members and monitor performance on regular basis
• Monitoring & evaluating the performance of Marketing Team by guiding them to move in proper direction, also with necessary training when needed.

Customer

• Attend industry functions, such as association’s events and conferences, and provide feedback and information on market and industry trends.
• To identify & building relationship with key Healthcare Facilitators & generating sustainable business from them.
• Collect information about all the existing doctors in the territory and build rapport for direct patients’ referral.

Operations

• To create new leads & aggressively grow & retain the market share
• Develop and implement initiatives to build Rainbow brand overseas
• Work with technical staff and other internal colleagues to meet Consultant needs/ expectations.
• Coordinate and Monitor the seminars and wellness programs conducted by focusing on key activities that would lead to conversion such as

1. - Release press ad’s

• - Doctor’s program on local channel in local language overseas
• - Leaflets distribution in corporate, small hospitals etc.
• - Local radio channel advertising (FM radio campaign, called wellness program)
• To market information on unique surgery performed/ latest developments at hospital.
• Promotion of new line of Treatment facilities added leading to more footfalls.