Integrated Digital Marketing Manager

As a Digital / Omnichannel Marketing Specialist at EPD, you will be at the forefront of the dynamic marketing landscape, where your primary focus will be on not just managing but mastering campaigns across various screens, devices, and platforms. This role presents you with the opportunity to cultivate a diverse skill set in digital marketing, grounded in insights, data-driven strategies, and fluency in modern marketing techniques. Your responsibilities will include: - Developing, executing, and optimizing omni-channel campaigns tailored to diverse healthcare audiences, leveraging first- and third-party data for personalized messaging and user experiences. - Working collaboratively with insights, medical, legal, compliance, data privacy, public affairs, and IT teams to implement integrated strategies. - Monitoring and analyzing key performance indicators (KPIs) to derive actionable insights and advocating for platform experimentation. - Analyzing social trends by integrating social listening, search, CLM, and sales data to drive marketing hypotheses and business planning. - Keeping abreast of emerging media trends and digital regulations specific to the healthcare and pharma industry. - Partnering with global Digital and Marketing Excellence teams to tailor and activate global digital priorities for the local market in India. In this role, you will have the chance to expand your expertise in areas like media strategy & planning, data-driven optimization, and fostering global collaborations for local impact. You will co-develop digital brand strategies, oversee campaign performance, lead collaborations with agency and tech partners, optimize paid media across key digital channels, and steer CRM initiatives to elevate brand engagement and retention. The ideal candidate for this position is a collaborative and effective communicator with a zeal for acquiring and honing contemporary marketing skills. You should possess a networking mindset, the ability to influence within a data-centric environment, as well as emotional intelligence and strategic storytelling capabilities. A curious outlook, adeptness under pressure, and a commitment to nurturing lasting relationships will be crucial for excelling in this role. If you are enthusiastic about enhancing people's quality of life and enabling them to live to the fullest, this role provides a significant platform to make a tangible impact in the digital marketing sphere.,